Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market LeBron's Power Seeps Into Non-Sports Entertainment Maddux Pranks Bryant For Red Bull Video Marketplace Roundup NBPA, Players Look To Profit Off Images Apparel Stores Extending Warriors' Local Reach P.J. Fleck Buys Rights To "Row The Boat" Turner Sports Sells Out NBA ASG Ad Spots Rutgers' Adidas Contract Worth More Than $11M
SBD/October 18, 2012/Marketing and Sponsorship
Danica Patrick's Future With Go Daddy Uncertain As Company Switches Ad Agencies
Published October 18, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
ROUGH ROAD: Patrick admitted that her first full season of NASCAR “education hasn’t been easy.” Patrick said, “Oh, yeah. There’s only so much of it you can take before you start to get a little down. I recognize that I’m learning a lot and putting myself in difficult situations on purpose. I’m fortunate that the people around me are patient.” USA TODAY's Dustin Long notes Patrick “hasn’t finished better than 25th in a Cup race but has shown progress on race weekends.” She has “shown progress in the Nationwide series, too, on a streak of four consecutive top-20 finishes for the first time this year” (USA TODAY, 10/18).
ON THE CLOCK: Swiss watchmaker Tissot announced that it will be the primary sponsor on Patrick’s No. 7 Tissot/GoDaddy.com Chevrolet in Saturday's NASCAR Nationwide Series Kansas Lottery 300 at Kansas Speedway. The race will mark the third time in as many years that Patrick will drive the No. 7 Chevrolet for JR Motorsports with Tissot as the primary sponsor (Tissot).