Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors MWR's Kauffman Buys Stake In Ganassi Racing Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games
SBD/October 18, 2012/Marketing and Sponsorship
Danica Patrick's Future With Go Daddy Uncertain As Company Switches Ad Agencies
Published October 18, 2012
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ROUGH ROAD: Patrick admitted that her first full season of NASCAR “education hasn’t been easy.” Patrick said, “Oh, yeah. There’s only so much of it you can take before you start to get a little down. I recognize that I’m learning a lot and putting myself in difficult situations on purpose. I’m fortunate that the people around me are patient.” USA TODAY's Dustin Long notes Patrick “hasn’t finished better than 25th in a Cup race but has shown progress on race weekends.” She has “shown progress in the Nationwide series, too, on a streak of four consecutive top-20 finishes for the first time this year” (USA TODAY, 10/18).
ON THE CLOCK: Swiss watchmaker Tissot announced that it will be the primary sponsor on Patrick’s No. 7 Tissot/GoDaddy.com Chevrolet in Saturday's NASCAR Nationwide Series Kansas Lottery 300 at Kansas Speedway. The race will mark the third time in as many years that Patrick will drive the No. 7 Chevrolet for JR Motorsports with Tissot as the primary sponsor (Tissot).