SBD/October 17, 2012/Marketing and Sponsorship

Children's Miracle Network Hospitals Drops Sponsorship Of PGA Tour Event At Disney

The Children's Miracle Network Hospitals Classic will be played Nov. 8-11
Children's Miracle Network Hospitals will let its title sponsorship of the PGA Tour Fall Series event at Disney's Magnolia Golf Course in Orlando “to expire after next month's event, ending a six-year relationship and sending the late-year mainstay in search of new backing,” according to Jeff Shain of the ORLANDO SENTINEL. CMNH Chief Concept Officer Craig Sorensen said, "We've had some changes in our organization in terms of budget and some direction. … We're really focusing on how we can best increase fund-raising, so we've reallocated our resources into other things to help us increase fund-raising for our hospitals." Sorensen said that the move has “no effect on Children's Miracle Network's longstanding relationship with Walt Disney World, site of its annual telethon, and the organization is exploring a lesser role with either the tournament or the PGA Tour as a whole.” This year's event “will be played Nov. 8-11, which also will be the final edition" as part of the Fall Series. The PGA Tour schedule for the '13-14 season is “expected to begin with the Frys.com Open and Las Vegas stops, with Disney likely to be somewhere between fourth and sixth in the lineup.” The Disney event “will lose some of the drama of players last-gasp attempts to crack the top 125 in earnings and keep a full card for the next year” (ORLANDO SENTINEL, 10/17).
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