Nature's Bakery Intends To Countersue SHR Extra Innings Runner Not Headed To MLB New NBA Jersey Deals Could Signal Changing Market LeBron's Power Seeps Into Non-Sports Entertainment Maddux Pranks Bryant For Red Bull Video Manfred Confident In Tigers Under Chris Ilitch Marketplace Roundup Marlins Sale Ends Amid Loria Ambassador News NBPA, Players Look To Profit Off Images Apparel Stores Extending Warriors' Local Reach
SBD/October 17, 2012/Marketing and Sponsorship
Cardinals See Spike In Fanatics.com Merch Sales, Social Media Metrics With Playoff Run
Published October 17, 2012
YOUR NAME HERE: In Detroit, Bill Shea cites data from sponsorship measurement firm Front Row Analytics showing that Dallas-based Comerica Bank "potentially will reap $22.1 million worth of local and national broadcast media marketing exposure value from Detroit Tigers playoff games at Comerica Park." Front Row Senior VP Eric Smallwood said that the value is "calculated by examining all of the bank's signage at the ballpark, which includes the foul poles, scoreboard, upper fascia and elsewhere, along with verbal mentions by TBS, Fox and MLB Network broadcasters and images on broadcasts." Shea notes the $22.1M is "if the Tigers play the maximum number of home games through the World Series" (CRAINSDETROIT.com, 10/16).