Brian Urlacher's Marketability Stays Strong Blackmun, USOC Headline '13 SBA Winners NFL Looking At Mid-May For Draft Sports Business Award Winners React Twitter Responds To SBAs McNair Key In Houston Super Bowl Bid Goodell Confirms Date Change For NFL Draft Microsoft, NFL Unveil $400M Partnership Stadium Kept South Florida From Getting SB Super Bowls L, LI Go To Santa Clara, Houston
Upcoming Conferences and Events
SBD/October 17, 2012/Events and Attractions
Dangerously In Love: NFL Announces Beyonce To Perform During Super Bowl Halftime
Published October 17, 2012
BIG SHOES TO FILL: In L.A., Matt Donnelly wrote Beyonce is “beyond capable of the job, but there's definitely some pressure there: Madonna's 2012 spectacular was almost universally praised, and the telecast itself was the highest rated in Super Bowl history at about 111 million viewers.” Should she include “the ramp-up to the Super Bowl in the documentary-style film she's directing about her life, that could attract a football-loving demographic if and when the movie gets released” (LATIMES.com, 10/16). Meanwhile, in Tampa, Sean Daly writes Beyonce and her “entrepreneurial hubby Jay-Z are indeed this generation's Camelot couple” (TAMPA BAY TIMES, 10/17).