SBD/October 16, 2012/Research and Ratings

Page Turners: SI's Ad Revenue Up Through Q3; ESPN The Mag Down 13.7%

Sports Illustrated is seeing a small increase in ad revenue through the third quarter this year, according to data from the Publishers Information Bureau. The magazine's $412.4M in ad revenue for '12 to date is up from $409.4M during the same period last year. SI was boosted during the period of July through September with a 2.4% increase in ad revenue. Meanwhile, ESPN The Magazine's ad revenue is down 13.7% to date. The mag's Q3 figure was also down 23.5% compared to '11. Among golf magazines, Golf is seeing a 3.8% jump in ad revenue, while Golf Digest (-10.1%) and Golf World (-20.6%) are down sharply (THE DAILY).

SPORTS MAGAZINE AD REVENUE THROUGH THIRD QUARTER '12
PUBLICATION
'12
'11
% +/-
Sports Illustrated
$412,360,921
$409,351,786
0.7%
ESPN The Magazine
$182,439,286
$211,485,708
-13.7%
Golf
$127,542,643
$122,823,369
3.8%
Golf Digest
$91,505,910
$101,769,781
-10.1%
Runners World
$68,474,331
$65,411,981
4.7%
Bicycling
$28,607,361
$29,424,729
-2.8%
Golf World
$24,078,522
$30,325,376
-20.6%
Cycle World
$15,575,286
$17,605,577
-11.5%
Transworld Skateboarding
$14,912,728
$15,021,459
-0.7%
Tennis
$10,703,320
$13,702,620
-21.9%
Transworld Snowboarding
$9,925,515
$11,592,861
-14.4%
Transworld Motocross
$8,977,944
$8,415,263
6.7%
Transworld Surf
$7,860,640
$7,727,944
1.7%
Transworld Wakeboarding
$4,236,321
$3,758,929
12.7%
SI for Kids
$4,040,900
$4,143,683
-2.5%
Sporting News*
$3,179,616
$13,810,440
n/a
Transworld Ride BMX
$2,114,319
$2,586,003
-18.2%
 

NOTES: * = Sporting News, a sister publication of SportsBusiness Daily, switched from bi-weekly to monthly in October '11.

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