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SBD/October 16, 2012/Research and Ratings
Page Turners: SI's Ad Revenue Up Through Q3; ESPN The Mag Down 13.7%
Published October 16, 2012
Sports Illustrated is seeing a small increase in ad revenue through the third quarter this year, according to data from the Publishers Information Bureau. The magazine's $412.4M in ad revenue for '12 to date is up from $409.4M during the same period last year. SI was boosted during the period of July through September with a 2.4% increase in ad revenue. Meanwhile, ESPN The Magazine's ad revenue is down 13.7% to date. The mag's Q3 figure was also down 23.5% compared to '11. Among golf magazines, Golf is seeing a 3.8% jump in ad revenue, while Golf Digest (-10.1%) and Golf World (-20.6%) are down sharply (THE DAILY).
|
SPORTS MAGAZINE AD REVENUE THROUGH THIRD QUARTER '12
|
|||
| PUBLICATION |
'12
|
'11
|
% +/-
|
| Sports Illustrated |
$412,360,921
|
$409,351,786
|
0.7%
|
| ESPN The Magazine |
$182,439,286
|
$211,485,708
|
-13.7%
|
| Golf |
$127,542,643
|
$122,823,369
|
3.8%
|
| Golf Digest |
$91,505,910
|
$101,769,781
|
-10.1%
|
| Runners World |
$68,474,331
|
$65,411,981
|
4.7%
|
| Bicycling |
$28,607,361
|
$29,424,729
|
-2.8%
|
| Golf World |
$24,078,522
|
$30,325,376
|
-20.6%
|
| Cycle World |
$15,575,286
|
$17,605,577
|
-11.5%
|
| Transworld Skateboarding |
$14,912,728
|
$15,021,459
|
-0.7%
|
| Tennis |
$10,703,320
|
$13,702,620
|
-21.9%
|
| Transworld Snowboarding |
$9,925,515
|
$11,592,861
|
-14.4%
|
| Transworld Motocross |
$8,977,944
|
$8,415,263
|
6.7%
|
| Transworld Surf |
$7,860,640
|
$7,727,944
|
1.7%
|
| Transworld Wakeboarding |
$4,236,321
|
$3,758,929
|
12.7%
|
| SI for Kids |
$4,040,900
|
$4,143,683
|
-2.5%
|
| Sporting News* |
$3,179,616
|
$13,810,440
|
n/a
|
| Transworld Ride BMX |
$2,114,319
|
$2,586,003
|
-18.2%
|
NOTES: * = Sporting News, a sister publication of SportsBusiness Daily, switched from bi-weekly to monthly in October '11.
