Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/October 16, 2012/Research and RatingsPrint All
Sports Illustrated is seeing a small increase in ad revenue through the third quarter this year, according to data from the Publishers Information Bureau. The magazine's $412.4M in ad revenue for '12 to date is up from $409.4M during the same period last year. SI was boosted during the period of July through September with a 2.4% increase in ad revenue. Meanwhile, ESPN The Magazine's ad revenue is down 13.7% to date. The mag's Q3 figure was also down 23.5% compared to '11. Among golf magazines, Golf is seeing a 3.8% jump in ad revenue, while Golf Digest (-10.1%) and Golf World (-20.6%) are down sharply (THE DAILY).SPORTS MAGAZINE AD REVENUE THROUGH THIRD QUARTER '12
PUBLICATION'12'11% +/- Sports Illustrated$412,360,921$409,351,7860.7% ESPN The Magazine$182,439,286$211,485,708-13.7% Golf$127,542,643$122,823,3693.8% Golf Digest$91,505,910$101,769,781-10.1% Runners World$68,474,331$65,411,9814.7% Bicycling$28,607,361$29,424,729-2.8% Golf World$24,078,522$30,325,376-20.6% Cycle World$15,575,286$17,605,577-11.5% Transworld Skateboarding$14,912,728$15,021,459-0.7% Tennis$10,703,320$13,702,620-21.9% Transworld Snowboarding$9,925,515$11,592,861-14.4% Transworld Motocross$8,977,944$8,415,2636.7% Transworld Surf$7,860,640$7,727,9441.7% Transworld Wakeboarding$4,236,321$3,758,92912.7% SI for Kids$4,040,900$4,143,683-2.5% Sporting News*$3,179,616$13,810,440n/a Transworld Ride BMX$2,114,319$2,586,003-18.2%
NOTES: * = Sporting News, a sister publication of SportsBusiness Daily, switched from bi-weekly to monthly in October '11.