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SBD/October 16, 2012/Research and Ratings
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Page Turners: SI's Ad Revenue Up Through Q3; ESPN The Mag Down 13.7%
Sports Illustrated is seeing a small increase in ad revenue through the third quarter this year, according to data from the Publishers Information Bureau. The magazine's $412.4M in ad revenue for '12 to date is up from $409.4M during the same period last year. SI was boosted during the period of July through September with a 2.4% increase in ad revenue. Meanwhile, ESPN The Magazine's ad revenue is down 13.7% to date. The mag's Q3 figure was also down 23.5% compared to '11. Among golf magazines, Golf is seeing a 3.8% jump in ad revenue, while Golf Digest (-10.1%) and Golf World (-20.6%) are down sharply (THE DAILY).
SPORTS MAGAZINE AD REVENUE THROUGH THIRD QUARTER '12PUBLICATION '12'11% +/-Sports Illustrated $412,360,921$409,351,7860.7%ESPN The Magazine $182,439,286$211,485,708-13.7%Golf $127,542,643$122,823,3693.8%Golf Digest $91,505,910$101,769,781-10.1%Runners World $68,474,331$65,411,9814.7%Bicycling $28,607,361$29,424,729-2.8%Golf World $24,078,522$30,325,376-20.6%Cycle World $15,575,286$17,605,577-11.5%Transworld Skateboarding $14,912,728$15,021,459-0.7%Tennis $10,703,320$13,702,620-21.9%Transworld Snowboarding $9,925,515$11,592,861-14.4%Transworld Motocross $8,977,944$8,415,2636.7%Transworld Surf $7,860,640$7,727,9441.7%Transworld Wakeboarding $4,236,321$3,758,92912.7%SI for Kids $4,040,900$4,143,683-2.5%Sporting News* $3,179,616$13,810,440n/aTransworld Ride BMX $2,114,319$2,586,003-18.2%NOTES: * = Sporting News, a sister publication of SportsBusiness Daily, switched from bi-weekly to monthly in October '11.
