SBD/October 16, 2012/Research and Ratings

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  • Page Turners: SI's Ad Revenue Up Through Q3; ESPN The Mag Down 13.7%

    Sports Illustrated is seeing a small increase in ad revenue through the third quarter this year, according to data from the Publishers Information Bureau. The magazine's $412.4M in ad revenue for '12 to date is up from $409.4M during the same period last year. SI was boosted during the period of July through September with a 2.4% increase in ad revenue. Meanwhile, ESPN The Magazine's ad revenue is down 13.7% to date. The mag's Q3 figure was also down 23.5% compared to '11. Among golf magazines, Golf is seeing a 3.8% jump in ad revenue, while Golf Digest (-10.1%) and Golf World (-20.6%) are down sharply (THE DAILY).

    SPORTS MAGAZINE AD REVENUE THROUGH THIRD QUARTER '12
    PUBLICATION
    '12
    '11
    % +/-
    Sports Illustrated
    $412,360,921
    $409,351,786
    0.7%
    ESPN The Magazine
    $182,439,286
    $211,485,708
    -13.7%
    Golf
    $127,542,643
    $122,823,369
    3.8%
    Golf Digest
    $91,505,910
    $101,769,781
    -10.1%
    Runners World
    $68,474,331
    $65,411,981
    4.7%
    Bicycling
    $28,607,361
    $29,424,729
    -2.8%
    Golf World
    $24,078,522
    $30,325,376
    -20.6%
    Cycle World
    $15,575,286
    $17,605,577
    -11.5%
    Transworld Skateboarding
    $14,912,728
    $15,021,459
    -0.7%
    Tennis
    $10,703,320
    $13,702,620
    -21.9%
    Transworld Snowboarding
    $9,925,515
    $11,592,861
    -14.4%
    Transworld Motocross
    $8,977,944
    $8,415,263
    6.7%
    Transworld Surf
    $7,860,640
    $7,727,944
    1.7%
    Transworld Wakeboarding
    $4,236,321
    $3,758,929
    12.7%
    SI for Kids
    $4,040,900
    $4,143,683
    -2.5%
    Sporting News*
    $3,179,616
    $13,810,440
    n/a
    Transworld Ride BMX
    $2,114,319
    $2,586,003
    -18.2%
     

    NOTES: * = Sporting News, a sister publication of SportsBusiness Daily, switched from bi-weekly to monthly in October '11.

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