Royals To Debut Craft Beer Bar Mariners Renew Deal With Ford Senators: Take World Cup Out Of Russia ABC Supply To Sponsor IndyCar Race Mizuno Launches Campaign Battle At Bristol Ticket Info Released Bucks' Downtown Arena Plan Gains Steam Manfred Defends Mets Ownership, Payroll ESPN.com Debuts New Site Redesign Spieth Stars In New AT&T Campaign
SBD/October 16, 2012/Research and RatingsPrint All
Sports Illustrated is seeing a small increase in ad revenue through the third quarter this year, according to data from the Publishers Information Bureau. The magazine's $412.4M in ad revenue for '12 to date is up from $409.4M during the same period last year. SI was boosted during the period of July through September with a 2.4% increase in ad revenue. Meanwhile, ESPN The Magazine's ad revenue is down 13.7% to date. The mag's Q3 figure was also down 23.5% compared to '11. Among golf magazines, Golf is seeing a 3.8% jump in ad revenue, while Golf Digest (-10.1%) and Golf World (-20.6%) are down sharply (THE DAILY).SPORTS MAGAZINE AD REVENUE THROUGH THIRD QUARTER '12
PUBLICATION'12'11% +/- Sports Illustrated$412,360,921$409,351,7860.7% ESPN The Magazine$182,439,286$211,485,708-13.7% Golf$127,542,643$122,823,3693.8% Golf Digest$91,505,910$101,769,781-10.1% Runners World$68,474,331$65,411,9814.7% Bicycling$28,607,361$29,424,729-2.8% Golf World$24,078,522$30,325,376-20.6% Cycle World$15,575,286$17,605,577-11.5% Transworld Skateboarding$14,912,728$15,021,459-0.7% Tennis$10,703,320$13,702,620-21.9% Transworld Snowboarding$9,925,515$11,592,861-14.4% Transworld Motocross$8,977,944$8,415,2636.7% Transworld Surf$7,860,640$7,727,9441.7% Transworld Wakeboarding$4,236,321$3,758,92912.7% SI for Kids$4,040,900$4,143,683-2.5% Sporting News*$3,179,616$13,810,440n/a Transworld Ride BMX$2,114,319$2,586,003-18.2%
NOTES: * = Sporting News, a sister publication of SportsBusiness Daily, switched from bi-weekly to monthly in October '11.