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SBD/October 16, 2012/Research and RatingsPrint All
Sports Illustrated is seeing a small increase in ad revenue through the third quarter this year, according to data from the Publishers Information Bureau. The magazine's $412.4M in ad revenue for '12 to date is up from $409.4M during the same period last year. SI was boosted during the period of July through September with a 2.4% increase in ad revenue. Meanwhile, ESPN The Magazine's ad revenue is down 13.7% to date. The mag's Q3 figure was also down 23.5% compared to '11. Among golf magazines, Golf is seeing a 3.8% jump in ad revenue, while Golf Digest (-10.1%) and Golf World (-20.6%) are down sharply (THE DAILY).SPORTS MAGAZINE AD REVENUE THROUGH THIRD QUARTER '12
PUBLICATION'12'11% +/- Sports Illustrated$412,360,921$409,351,7860.7% ESPN The Magazine$182,439,286$211,485,708-13.7% Golf$127,542,643$122,823,3693.8% Golf Digest$91,505,910$101,769,781-10.1% Runners World$68,474,331$65,411,9814.7% Bicycling$28,607,361$29,424,729-2.8% Golf World$24,078,522$30,325,376-20.6% Cycle World$15,575,286$17,605,577-11.5% Transworld Skateboarding$14,912,728$15,021,459-0.7% Tennis$10,703,320$13,702,620-21.9% Transworld Snowboarding$9,925,515$11,592,861-14.4% Transworld Motocross$8,977,944$8,415,2636.7% Transworld Surf$7,860,640$7,727,9441.7% Transworld Wakeboarding$4,236,321$3,758,92912.7% SI for Kids$4,040,900$4,143,683-2.5% Sporting News*$3,179,616$13,810,440n/a Transworld Ride BMX$2,114,319$2,586,003-18.2%
NOTES: * = Sporting News, a sister publication of SportsBusiness Daily, switched from bi-weekly to monthly in October '11.