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SBD/October 16, 2012/Marketing and Sponsorship
Testimonies Allege Nike, UCI Helped Lance Armstrong In Doping Cover-Up
Published October 16, 2012
STAGING A MILD PROTEST: CYCLINGNEWS.com's Pat Malach reports former pro cyclist Paul Willerton and a "small group of athletes and cycling fans plan to show up" at Nike HQs in Beaverton, Ore., today to "protest the company's continuing support" for Armstrong. Willerton said that he is "proud of the steps cycling is taking to clean itself out and up, which makes Nike's steadfast refusal to step away from Armstrong all the more frustrating." Willerton said of the evidence from USADA: "Nike's position -- they're so influential -- and right now they're just sitting on the wrong side of this" (CYCLINGNEWS.com, 10/16).
TEAR DOWN THE WALL: YAHOO SPORTS’ Martin Rogers wrote under the header, “KC Soccer Stadium Needs To Drop Livestrong Name After Lance Armstrong Scandal.” When MLS Sporting K.C. last year adopted the Livestrong name for its stadium, it "did so for the right reasons and its hierarchy knew nothing of the extraordinary level of corruption and malfeasance the organization's founder, Lance Armstrong, would be accused of by his friends, colleagues, employees and a national anti-drug agency.” But it is now “time for a change.” Sporting K.C. “needs to get rid of the Livestrong name, and don't think for a moment that by doing so it would be turning its back on cancer in any way.” Sporting K.C. CEO Robb Heineman is a “forward-thinking executive and a good man, but he and his associates are making the wrong call here” (SPORTS.YAHOO.com, 10/15).