SBD/October 16, 2012/Marketing and Sponsorship

Melky Cabrera's Name Left Off Player List On Giants Commemorative Postseason T-Shirts

After Giants LF Melky Cabrera was suspended for violating MLB's PED policy, the team has “so distanced themselves" from him that they have "made his name disappear,” according to Bill Shaikin of the L.A. TIMES. The Giants are “selling T-shirts with names of all their players on the back,” one commemorating the team's NL West championship, and another for its NLCS appearance. Cabrera's name “is not on either shirt.” Giants President & CEO Larry Baer said that he was “unaware of the names on particular T-shirts but acknowledged that the team has dropped Cabrera from its marketing and promotions since his suspension.” Baer: “We didn't feel it was appropriate.” Shaikin notes Cabrera's suspension “expired after the division series,” but the Giants “did not reinstate him for the NLCS” (LATIMES.com, 10/16).
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