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SBD/October 16, 2012/Franchises
Season-Ticket Base, Dynamic Pricing Key To Giants' Financial Success At AT&T Park
Published October 16, 2012
GET UP, STAND UP: The WALL STREET JOURNAL’s Jim Carlton noted “some of the most coveted seats" in S.F. for the Cardinals-Giants NLCS are not seats, but are “triple-digit standing room only tickets.” The seated capacity of AT&T Park is 41,915, but the Giants “sell an additional 1,000 postseason tickets for fans allowed into SRO sections.” Including fees, “$100, is the running price on StubHub.” Giants officials said that they hear “few fan complaints about standing room only.” Giants Managing VP/Ticket Sales & Services Russ Stanley said, “It’s actually an interesting way to enjoy the game because you can explore the park and watch the game from many angles” (WSJ.com, 10/15).