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SBD/October 15, 2012/Marketing and Sponsorship
Several Heat Players Signing Deals With Chinese Shoe Company Peak
Published October 15, 2012
FALLBACK PLAN? Univ. of Oregon Warsaw Sports Marketing Center Managing Dir Paul Swangard said that there is a "fallback plan" for Heat G Dwyane Wade if his Li-Ning shoe does not catch on in the U.S. Swangard said, "The core of their business is still sales of shoes and apparel in domestic China. I would imagine that there was some conversation during the negotiations where someone said, 'Would you be willing to play in the (Chinese Basketball Association) for one or two years as a piece of that long-term puzzle?'" Ted Fishman, author of "China Inc.," said, "Li-Ning might seem like an obscure brand to Americans, but it's an almost omnipresent brand in China" (CHICAGO SUN-TIMES, 10/15).