TaylorMade-Adidas Golf CEO Steps Down Report: Barclays Will Not Renew EPL Deal LPGA's ANA Inspiration Slowly Rebranding New Balance Touts Soccer Line In New Ad Greivis Vasquez' Under Armour Shoe Set To Debut ESPN To Integrate Outbrain Content Online Banks Using Athletes To Grow Brand Marketplace Roundup Adidas Aims To Grow Profits By 15% Annually Duck Commander Ends Bowl Game Deal
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SBD/October 12, 2012/Marketing and Sponsorship
Jordan Brand Brings On Russell Westbrook, Rolls Out New Chris Paul TV Spot
Published October 12, 2012
SPANISH CLASS: ELCONFIDENCIAL.com noted adidas and T’Wolves G Ricky Rubio have agreed on a 12-year, US$100M partnership. Reports of a possible deal first surfaced in the spring (ELCONFIDENCIAL.com, 10/11). adidas Global Basketball VP Lawrence Norman said in a statement said, "When you watch Ricky on the court and talk to him after practice, you understand his pure enjoyment of playing basketball and that makes him a perfect fit for our brand." Rubio said, "Growing up in Spain I always loved the adidas brand and their products. The last few years they’ve really changed the game with new technology and style in basketball shoes and apparel, and I can’t wait to be a part of it" (adidas).
PROTECT THIS HOUSE: Under Armour President, Chair & CEO Kevin Plank appeared on CNBC’s “Squawk Box” this morning, and said of becoming more “fashion” than athletic wear, “We're not exactly dressing people for the clubs tonight, but the fact is that we're looking for kids where we want to be authentic on court first and foremost, but you’ll notice after the court and after they're walking home, what shoes are they putting on? So we’re moving ourselves into that.” Plank said if Nike called, he was not looking to sell the company, but the “day that anyone offered me a sum of dollars greater than what I thought the vision or the capability of a company to achieve was, it would be my obligation. It wouldn't be my opinion or choice and we have such a huge idea of what this company can be. There's it no limit. Our goal is to be the greatest athletic sporting brand in the world” (“Squawk Box,” CNBC, 10/12).