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Heat-Clippers NBA China Game Gets Rave Reviews, Strong Sponsor Support
Published October 12, 2012
OVERWHELMING SUPPORT: CHINA DAILY notes the exhibitions have "received unprecedented support from its marketing partners." adidas, China Mobile, Dongfeng Fengshen, Emirates, Gatorade, Harbin Beer, Mengniu, SAP, Sprite, Subway and Visa "conducted a variety of events, consumer sweepstakes and media and retail promotions that have allowed thousands of lucky fans the opportunity to attend the games and millions of fans the chance to experience the NBA." NBA China also will host "its first Fan Appreciation Day" Saturday with the help of sponsors China Mobile, Gatorade and Sprite (CHINA DAILY, 10/12).
GLOBALIZING THE GAME: In N.Y., David Barboza reports the NBA Thursday announced that it "planned to build a giant sports and entertainment complex on the outskirts of Beijing." The NBA Center -- a "basketball extravaganza that will include a gym and an NBA-themed cafe, a restaurant and a store as well as an interactive gaming area and a children’s zone -- will be placed at the center of a $1.5 billion, 800-hectare, or 2,000-acre, property development being built by a Chinese company." The NBA "declined to say how much it was investing in the center but said it would be the first of several it planned to set up throughout China" (N.Y. TIMES, 10/12).