SBD/October 11, 2012/Media

PGA Tour Sees Big Audience Increase For Tourney Coverage Across All TV Partners

The PGA Tour saw big gains across each of its media partners during the ’12 FedExCup season. NBC averaged 3.43 million viewers for its weekend telecasts, marking the net’s best average since the current TV contract began in ’07. The previous high was 3.42 million viewers in ’09. This year’s figure also is up 45% from last season. CBS also saw an increase in its audience, averaging 2.75 million viewers in ’12, up 20% from 2.28 million viewers last season.

CABLE: Golf Channel’s PGA Tour viewership this season was up 23% compared to ’11 for coverage which included early rounds (Thursday, Friday), weekend lead-in coverage and primetime replays. The net’s audience this season also is up 51% from ’10. For early round coverage alone, Golf Channel averaged 847,000 viewers for its PGA Tour events, up 29% from last year. In addition, the net saw viewership around the FedExCup Playoffs jump 84% from last year, marking Golf Channel’s best audience around the four tournaments.

PGA TOUR: VIEWERSHIP FOR TOURNAMENT COVERAGE
NET
'12 VIEWERS (000)
'11 VIEWERS (000)
% +/-
NBC
3,425
2,362
45.0%
CBS
2,745
2,283
20.2%
Golf Channel (early rounds)
847
659
28.5%

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Related Topics:

Media, Golf, PGA Tour, CBS, NBC, Golf Channel

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