SBD/October 11, 2012/Media
Yankees' Thrilling Extra-Innings Win Helps TBS Draw Even With '11 Through Six Days
Published October 11, 2012
TBS is now averaging a 3.0 overnight Nielsen rating through the first six days of MLB LDS coverage, flat compared to the same period last year. The net was boosted by the Yankees' extra-inning walk-off home run against the Orioles in Game 3 of their ALDS matchup last night, which drew a 4.9 overnight, contributing to a 3.4 overnight for the TBS' doubleheader. That doubleheader average is up 10% compared to the sixth day of coverage last year. TNT also benefited from a walk-off hit in Tigers-A's ALDS Game 4 last night, with the game earning a 2.0 overnight despite going head-to-head with Orioles-Yankees for nearly two hours. Meanwhile, MLB Network aired its second LDS game yesterday, with Cardinals-Nationals Game 3 earning a 0.9 overnight. That figure marks the second best overnight in the net's history, behind only the first postseason game last Sunday, which featured A's-Tigers Game 2.
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