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SBD/October 11, 2012/Marketing and Sponsorship
Wheels & Deals: NASCAR Debuts Summit For Small-Business Owners
Published October 11, 2012
MADE IN THE USA: SPORTING NEWS’ Bob Pockrass noted Charlotte Motor Speedway “hopes that a new emphasis on selling merchandise made in the United States will prove worthwhile in a business where most products come from overseas and most of its customers are known for their patriotism.” SMI President & COO Marcus Smith, whose company owns CMS, said that he “directed his staff to order as much SMI Properties merchandise as possible that is made in the United States.” The CMS gift shop has a “Made in the USA” section. Smith started the project “two years ago and began selling the merchandise earlier this year at CMS.” The program has “expanded to other SMI tracks” (SPORTINGNEWS.com, 10/10).
DANICAR: SEGA of America, Mattel and Hot Wheels announced a cross-platform partnership for the upcoming release of “Sonic & All-Stars Racing Transformed” featuring NASCAR driver Danica Patrick. Video game players who choose to race as Patrick will be able to drive a custom transforming electric green Hot Wheels vehicle called the “Danicar,” which also will be available as a diecast vehicle this holiday season with purchase of "Sonic & All-Stars Racing Transformed" at select retailers (SEGA/Hot Wheels/Mattel).