PGA Tour Honors Palmer With Full-Page Ad Ortiz Promotes Food Line On "Late Night" Paralympian Promoted As Public Speaker In SI BMW Joins Andretti To Compete In Formula E Stats Unveils New Logo, Brand Strategy Palmer Leaves Unique Marketing Legacy Analysts Bullish On Under Armour-Kohl's Deal Cubs Sue Area Merch Vendors For Infringement Evan Williams Bourbon Signs With MLB Could Nike Golf Apparel Presence Increase?
SBD/October 11, 2012/Marketing and Sponsorship
Newcastle Manager Defends Wonga Deal, Claims Sponsorship Can Help Propel Team
Published October 11, 2012
THAT'S JUST THE WAY IT IS: In London, James Corrigan asks, “Why should this Magpied majority concern itself with ethics when Wonga … has not only poured money into their club via a shirt sponsorship but also vowed to reinstate their stadium’s proper name?” Corrigan: “All that counts is the greenback the chief executive can count. Ours is not to reason why, ours is but to chant and buy. Start questioning and you stop dreaming. Sell your soul or your star striker. When will it come to a shuddering halt? Only when the Premier League's popularity tails off, only when the profiteers find easier, more gullible victims.” He adds, “Everyone knows the Premier League is king. We are prepared to put up with each sickening excess, with every transparent money-grab, for our weekly banquet” (London TELEGRAPH, 10/11).