Major Sponsors Sticking By NFL Pepsi Promo Offers Fans Free 49ers Tix Under Armour-Notre Dame Deal Benefits Both Marketplace Roundup Coors Billboards With UConn Logos Removed Details Emerge For Maryland-Under Armour Deal Marketplace Roundup Maryland, Under Armour Extend Partnership EA Drops Ray Rice From Madden Game Serena Williams Debuts Clothing Line
Upcoming Conferences and Events
SBD/October 11, 2012/Marketing and Sponsorship
Newcastle Manager Defends Wonga Deal, Claims Sponsorship Can Help Propel Team
Published October 11, 2012
THAT'S JUST THE WAY IT IS: In London, James Corrigan asks, “Why should this Magpied majority concern itself with ethics when Wonga … has not only poured money into their club via a shirt sponsorship but also vowed to reinstate their stadium’s proper name?” Corrigan: “All that counts is the greenback the chief executive can count. Ours is not to reason why, ours is but to chant and buy. Start questioning and you stop dreaming. Sell your soul or your star striker. When will it come to a shuddering halt? Only when the Premier League's popularity tails off, only when the profiteers find easier, more gullible victims.” He adds, “Everyone knows the Premier League is king. We are prepared to put up with each sickening excess, with every transparent money-grab, for our weekly banquet” (London TELEGRAPH, 10/11).