Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Tottenham Eyes Sharing Stadium With NFL Team Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Sponsors Stayed True To Paul George
Upcoming Conferences and Events
SBD/October 11, 2012/Marketing and Sponsorship
Newcastle Manager Defends Wonga Deal, Claims Sponsorship Can Help Propel Team
Published October 11, 2012
THAT'S JUST THE WAY IT IS: In London, James Corrigan asks, “Why should this Magpied majority concern itself with ethics when Wonga … has not only poured money into their club via a shirt sponsorship but also vowed to reinstate their stadium’s proper name?” Corrigan: “All that counts is the greenback the chief executive can count. Ours is not to reason why, ours is but to chant and buy. Start questioning and you stop dreaming. Sell your soul or your star striker. When will it come to a shuddering halt? Only when the Premier League's popularity tails off, only when the profiteers find easier, more gullible victims.” He adds, “Everyone knows the Premier League is king. We are prepared to put up with each sickening excess, with every transparent money-grab, for our weekly banquet” (London TELEGRAPH, 10/11).