Lids Becomes Colts' Local Retailer NHL Sponsors Expect Jersey Ads Browns Raise Season-Ticket Prices Woods Sporting MusclePharm Water Bottle Maryland Athletics Still Running Up Deficit NASCAR HOF Sponsors Revenue Plummets Seahawks Brand Still Has Room To Grow Pernetti Leaving NYC FC For IMG College NFL, USA Football Teaching Moms About Game's Safety Rogers Wins World Cup Of Hockey TV Rights
SBD/October 10, 2012/MediaPrint All
TBS is averaging a 2.9 overnight Nielsen through the first five days of playoff coverage, down slightly from a 3.0 overnight at the same point last season. Last night's coverage, which featured two telecasts with teams holding a 2-0 series advantage, was down from the same night last year, when the net aired games in which no team could potentially sweep the series. However, last night's telecasts marked the highest local rating in all four markets during any point of the LDS (Austin Karp, THE DAILY).
DIFFERING OPINIONS: In Baltimore, David Zurawik wrote TBS “came through with superior coverage” of Yankees-Orioles ALDS Game 2 on Monday. The net's John Smoltz was “razor sharp in his analysis,” while play-by-play broadcaster Ernie Johnson’s “laidback sense of humor is growing on me.” But what Zurawik “appreciated about TBS Monday night was the direction, camera work, imagery and energy of the broadcast” (BALTIMORESUN.com, 10/9). SPORTS ON EARTH’s Will Leitch wrote TBS is “still new to this, and each year has been a little better than the last.” But it is as if TBS has “watched the other, more experienced broadcasts and taken the exact wrong things from them.” TBS still “hasn’t quite scrubbed that amateur-hour feel, from the technical mistakes to the lack of understanding of the intricacies of the game, to mispronounced names to a general sense that this is a baseball production by people who don’t watch much baseball” (SPORTSONEARTH.com, 10/8).
FRAMING THE SHOT: Fox Senior VP/Field Operations Jerry Steinberg said that the net’s World Series coverage will “include a camera with replays that could generate as many as 20,000 frames per second, the most seen on Fox -- up from about 60 frames per second on regular replays.” He said that the technology “originated with the U.S. military looking at replays of missile impacts” (USA TODAY, 10/10).
Magic games for the first time since the '97-98 season "will not be broadcast locally in Spanish on a terrestrial radio station," as the team instead will "offer Spanish-language radio broadcasts on ElOrlandoMagic.com," according to Josh Robbins of the ORLANDO SENTINEL. Magic CEO Alex Martins said, "We had a lot of conversations with the local Spanish radio stations, and one of the challenges that we had in being on some of those outlets was we couldn't get any measurements of what our listenership was in terms of numbers." Joey Colon, the team's Spanish play-by-play voice since '98-99, "will continue to do the Magic's Spanish-language broadcasts." Robbins noted putting the Spanish-language radio broadcasts online "will help the team measure its audience and could help produce ad revenue for its website." Martins said, "Clearly, it's a test for us, and we will spend the year testing it. But our opinion going in is that we won't lose any listenership from doing it" (ORLANDO SENTINEL, 10/7).
The N.Y. TIMES offers a review of 2K Sports' "NBA 2K13," and writes the game developer "went to extraordinary lengths to reunite the Dream Team." But after "signing arguably the greatest assembly of talent any sport has seen, 'NBA 2K13' did not provide any showcase for it." The Dream Team appears "only in the game's play-now menu, the same as the Charlotte Bobcats or the celebrity team captained by Justin Bieber" (N.Y. TIMES, 10/10).
STAYING ON THE SOUTH SIDE: In Chicago, Mark Gonzales writes White Sox fans can "breathe a little easier" because TV color analyst Steve Stone is "staying put." Stone "had been dropping broad hints lately that he might seek to depart from the booth he shares with play-by-play announcer Ken 'Hawk' Harrelson, even though he has a year left on his contract." But Stone yesterday "sought to dispel that perception." He said, "I plan to stay with the Chicago White Sox through this contract and hopefully beyond. Regardless of what you might have read or heard or people speculated on or blogged (about) or anything else, I will be back. It's 100 percent" (CHICAGOTRIBUNE.com, 10/9).
STRUT YOUR STUFF: The AP's Lynn Elber writes under the header, "NBC Regroups Under Comcast With New Cuts, Spending." NBC is "making the right moves by saving where it can and spending where it should under new owner Comcast Corp." Using the London Games "as a springboard for its fall lineup, NBC cracked the top 10 with the J.J. Abrams thriller 'Revolution' and returning singing show 'The Voice,' and scored with the Matthew Perry freshman comedy 'Go On,' which landed in the top 20" (AP, 10/9).