SBD/October 10, 2012/Marketing and Sponsorship

Under Armour Unveils Military-Inspired College Football Uniforms For Several Schools

South Carolina will debut the new UA "Battle" uniforms on Saturday at LSU
The Univ. of South Carolina football team on Saturday during its game against LSU "will debut a new uniform from Under Armour, dubbed a 'Battle' uniform by the apparel company that provides all of the school's athletic gear," according to Josh Kendall of the Columbia STATE. South Carolina coach Steve Spurrier said, "It looks pretty good. We showed it to the players, and they like it. Of course, they like anything a little different and fancy." The new uniforms "include gray jerseys and gray camouflage pants" (Columbia STATE, 10/9). Meanwhile, in Boston, Matt Pepin noted Boston College will "wear a special alternate uniform" for its Oct. 27 game against the Univ. of Maryland "as part of Under Armour's participation in the Wounded Warrior Project." The uniforms "feature an American flag theme on the jerseys, helmets, gloves and cleats." A "'core value declaration' such as 'honor' or 'courage' will be printed on the back of the jerseys instead" of players' names. After the game, the jerseys "will be auctioned ... and the proceeds will go to the WWP." BC is "one of two schools chosen to wear the patriotic uniforms." The Univ. of Hawaii also will "wear Under Armour Freedom Initiative uniforms" on Nov. 24 for a game against UNLV (BOSTON.com, 10/8). UH after the game also will "auction off the uniforms" on its website, with "100 percent of the proceeds going" to the Wounded Warrior Project (STARADVERTISER.com, 10/9).
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