SBD/October 9, 2012/Research and Ratings

Golf Channel, Fuel TV See Record Viewership During Q3; Fox Soccer Down Sharply

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Golf Channel saw its best Q3 in the net’s 17-year history, fueled by its most-viewed September and keeping the net on pace for another record-setting year. Q3 also marked Golf Channel’s fourth consecutive quarter of record viewership. The net averaged 103,000 total-day viewers in Q3, up 20% from last year. The net’s primetime Q3 average was 141,000 viewers, up 11%. Fuel TV in Q3 also had the net's best quarter. September marked the net’s best viewership in that period, and ninth straight month of growth. July marked the net’s biggest-ever monthly audience. The Olympics gave a daytime boost to NBC Sports Net during Q3 (+105%), but primetime viewership was down 8%. During the heart of the regular season, MLB Network saw declines for its Q3 audience. Primetime viewership for the net was down 14%. The addition of more regular-season games to the NFL Network slate paid dividends for the net’s Q3 average, with primetime viewership up 75%. ESPN and ESPN2 continued to lead all nets in viewership average, but both nets saw declines for total-day and primetime Q3 viewership. Fox Soccer saw the sharpest drop in Q3, down 31% in total-day audience and down 43% in primetime.

Q3 TOTAL-DAY CABLE SPORTS NET VIEWERSHIP
NET
'12 (000)
'11 (000)
% +/-
ESPN
920
950
-3%
ESPN2
283
316
-10%
NFL Network
189
161
17%
NBC Sports Network
172
84
105%
Speed
104
121
-14%
Golf Channel
103
86
20%
MLB Network
71
74
-4%
ESPNews
69
66
5%
NBA TV
37
17
118%
Fuel TV
24
11
118%
Fox Soccer
18
26
-31%
Q3 PRIMETIME CABLE SPORTS NET VIEWERSHIP
NET
'12 (000)
'11 (000)
% +/-
ESPN
1,840
1,928
-5%
ESPN2
515
580
-11%
NFL Network
487
278
75%
Speed
169
199
-15%
MLB Network
163
189
-14%
NBC Sports Network
162
176
-8%
Golf Channel
141
127
11%
ESPNews
110
103
7%
NBA TV
55
33
67%
Fuel TV
42
14
200%
Fox Soccer
21
37
-43%

NOTES: Figures not included for nets that do not report regular, daily Nielsen ratings. Q3 this year encompasses the period of June 25 through Sept. 30. Last year, the period was June 27 through Sept. 25.
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