SBD/October 9, 2012/Research and Ratings

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  • Golf Channel, Fuel TV See Record Viewership During Q3; Fox Soccer Down Sharply

    Golf Channel saw its best Q3 in the net’s 17-year history, fueled by its most-viewed September and keeping the net on pace for another record-setting year. Q3 also marked Golf Channel’s fourth consecutive quarter of record viewership. The net averaged 103,000 total-day viewers in Q3, up 20% from last year. The net’s primetime Q3 average was 141,000 viewers, up 11%. Fuel TV in Q3 also had the net's best quarter. September marked the net’s best viewership in that period, and ninth straight month of growth. July marked the net’s biggest-ever monthly audience. The Olympics gave a daytime boost to NBC Sports Net during Q3 (+105%), but primetime viewership was down 8%. During the heart of the regular season, MLB Network saw declines for its Q3 audience. Primetime viewership for the net was down 14%. The addition of more regular-season games to the NFL Network slate paid dividends for the net’s Q3 average, with primetime viewership up 75%. ESPN and ESPN2 continued to lead all nets in viewership average, but both nets saw declines for total-day and primetime Q3 viewership. Fox Soccer saw the sharpest drop in Q3, down 31% in total-day audience and down 43% in primetime.

    Q3 TOTAL-DAY CABLE SPORTS NET VIEWERSHIP
    NET
    '12 (000)
    '11 (000)
    % +/-
    ESPN
    920
    950
    -3%
    ESPN2
    283
    316
    -10%
    NFL Network
    189
    161
    17%
    NBC Sports Network
    172
    84
    105%
    Speed
    104
    121
    -14%
    Golf Channel
    103
    86
    20%
    MLB Network
    71
    74
    -4%
    ESPNews
    69
    66
    5%
    NBA TV
    37
    17
    118%
    Fuel TV
    24
    11
    118%
    Fox Soccer
    18
    26
    -31%
    Q3 PRIMETIME CABLE SPORTS NET VIEWERSHIP
    NET
    '12 (000)
    '11 (000)
    % +/-
    ESPN
    1,840
    1,928
    -5%
    ESPN2
    515
    580
    -11%
    NFL Network
    487
    278
    75%
    Speed
    169
    199
    -15%
    MLB Network
    163
    189
    -14%
    NBC Sports Network
    162
    176
    -8%
    Golf Channel
    141
    127
    11%
    ESPNews
    110
    103
    7%
    NBA TV
    55
    33
    67%
    Fuel TV
    42
    14
    200%
    Fox Soccer
    21
    37
    -43%

    NOTES: Figures not included for nets that do not report regular, daily Nielsen ratings. Q3 this year encompasses the period of June 25 through Sept. 30. Last year, the period was June 27 through Sept. 25.

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