ESPN.com Tops Monthly ComScore Sports Rankings For Second Time Since '08

ESPN.com returned to the top of the monthly comScore reach rankings for just the second time since '08, heading the list in September with a total of 47.07 million unique visitors. Yahoo Sports fell to second with 42.98 million uniques. The latest totals repeated a dynamic seen last September when ESPN broke Yahoo's hold of 41 consecutive months leading the chart. Turner Sports Digital rose from 11th in August to seventh last month, as its total of 18.93 million uniques included for the first time the traffic of Bleacher Report, which Turner purchased over the summer. NBC Sports, without the sizable traffic bump from the Summer Olympics, fell from fourth in August to ninth last month with a total of 14.63 million uniques, less than half its total from the prior month. The NFL Internet Group continued its ascent with the arrival of football season, rising from 12th in July and sixth in August to fourth last month. In addition to the reach win, ESPN.com retained its usual large lead in consumption with an average of 95.7 minutes per visitor.

TOP SPORTS SITES FOR SEPTEMBER RANKED BY UNIQUE VISITORS
RANK	SITE(S)	UNIQUES (000)
1	ESPN.com	47,072
2	Yahoo Sports*	42,978
3	FoxSports.com on MSN	36,492
4	NFL Internet Group	28,028
5	USA Today Sports Media Group**	24,036
6	CBSSports.com	23,306
7	Turner Sports Digital***	18,862
8	MLB	13,606
9	NBC Sports^	12,430
10	SB Nation	10,113
11	Sports Illustrated sites	10,026
12	Sporting News on AOL	8,630
13	Active.com sites	6,350
14	Jump TV/NeuLion	5,195
15	Big Lead Sports by FSV	5,093

NOTES: All numbers do not include wireless traffic. * = Includes Rivals.com and ThePostGame.com **= Sites include 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group. *** = Sites include Bleacher Report, NBA.com, PGATour.com, PGA.com, NCAA.com, and WNBA.com. ^ = Includes NHL.com.