SBD/October 9, 2012/Media

ESPN.com Tops Monthly ComScore Sports Rankings For Second Time Since '08

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ESPN.com returned to the top of the monthly comScore reach rankings for just the second time since '08, heading the list in September with a total of 47.07 million unique visitors. Yahoo Sports fell to second with 42.98 million uniques. The latest totals repeated a dynamic seen last September when ESPN broke Yahoo's hold of 41 consecutive months leading the chart. Turner Sports Digital rose from 11th in August to seventh last month, as its total of 18.93 million uniques included for the first time the traffic of Bleacher Report, which Turner purchased over the summer. NBC Sports, without the sizable traffic bump from the Summer Olympics, fell from fourth in August to ninth last month with a total of 14.63 million uniques, less than half its total from the prior month. The NFL Internet Group continued its ascent with the arrival of football season, rising from 12th in July and sixth in August to fourth last month. In addition to the reach win, ESPN.com retained its usual large lead in consumption with an average of 95.7 minutes per visitor.

TOP SPORTS SITES FOR SEPTEMBER RANKED BY UNIQUE VISITORS
RANK
SITE(S)
UNIQUES (000)
1
ESPN.com
47,072
2
Yahoo Sports*
42,978
3
FoxSports.com on MSN
36,492
4
NFL Internet Group
28,028
5
USA Today Sports Media Group**
24,036
6
CBSSports.com
23,306
7
Turner Sports Digital***
18,862
8
MLB
13,606
9
NBC Sports^
12,430
10
SB Nation
10,113
11
Sports Illustrated sites
10,026
12
Sporting News on AOL
8,630
13
Active.com sites
6,350
14
Jump TV/NeuLion
5,195
15
Big Lead Sports by FSV
5,093
     

NOTES: All numbers do not include wireless traffic. * = Includes Rivals.com and ThePostGame.com **= Sites include 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group. *** = Sites include Bleacher Report, NBA.com, PGATour.com, PGA.com, NCAA.com, and WNBA.com. ^ = Includes NHL.com.
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