SBD/October 9, 2012/Marketing and Sponsorship

Taxslayer.com Signs Multiyear Renewal With Earnhardt, JR Motorsports

Dale Earnhardt Jr. will drive a Taxslayer.com-branded car at Daytona in '13
Taxslayer.com has signed a multiyear renewal with JR Motorports. The online tax service will increase the number of primary races it sponsors next year from 14 to 17 for the NASCAR Nationwide Series team and continue to feature team owner and driver Dale Earnhardt Jr. in national advertising and promotions. Terms of the deal were not available. Taxslayer.com President Jimmy Rhodes credited the company's sponsorship of JR Motorsports with increasing its business by 20% in ‘11 and ‘12. Rhodes said, "The results blew us away. Using (Earnhardt) and his image allowed us to get in front of a very loyal consumer base." JR Motorsports Co-Owner & VP Kelley Earnhardt said, "With the economy the way it's been, everything's been on a year-to-year basis. No one's stepped up with a long-term opportunity and you can't get ahead of activating. This program worked, and this (long-term deal) really gives us a chance to get out in front of it and maximize it." Dale Earnhardt Jr. will drive a Taxslayer.com branded car in the spring Nationwide Series race at Daytona Int’l Speedway in ‘13 and appear on the company's behalf at the Jan. 2 Taxslayer.com Gator Bowl. JR Motorsports plans to run two cars in ‘13 and still has more than 35 primary races to sell.
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