Louisville, Adidas Ink Five-Year Extension James, Heat Top NBA Jersey Sales Raptors Merch Moving Quickly Crosby Reclaims Top-Selling NHL Jersey Bacardi Sponsors New NBA Lifestyle Site Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Harper Stars In New Gatorade Ad Marketplace Roundup Foot Locker Ad Puts Lillard In Spotlight
Upcoming Conferences and Events
SBD/October 9, 2012/Marketing and Sponsorship
Published October 9, 2012
DRAWING IRE: In London, George Caulkin notes EPL club Newcastle United has been “criticised by supporters and politicians" after the club reportedly agreed to a shirt-sponsorship deal with short-term loans company Wonga. Ian Lavery, the Labour Member of Parliament for Wansbeck, Northumberland, and a season-ticket holder, said, “Newcastle United will be sponsored by the money of deprived people up and down the country" (LONDON TIMES, 10/9).
PROFITS ICED OVER? The GLOBE & MAIL’s Bertrand Marotte noted the NHL lockout’s “potential impact on business is likely to be top of mind when Bauer Performance Sports Ltd. reports first-quarter earnings” today. Bauer President & CEO Kevin Davis is expected to “reassure investors that the lockout will have minimal impact on the bottom line because sales to NHL players actually represent a small part of revenues.” Bauer also “has an ambitious game plan to expand its presence in lacrosse" (GLOBE & MAIL, 10/7).
REV IT UP: IndyCar and NASCAR team Owner Roger Penske on Sunday said that his “priority is securing sponsorship for a third IndyCar entry.” The AP’s Jenna Fryer noted options have “already been picked up" for drivers Will Power and Helio Castroneves. Penske said, "I am either going to have one or I am not, and I don't know at this point" (AP, 10/7).