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Marketing and Sponsorship

Volvo Unveils Details Of First National TV Spot Around Rockets G Jeremy Lin

Volvo Cars of North America is “launching what it says is the first element” of its two-year endorsement deal with Rockets G Jeremy Lin, according to Karl Greenberg of MARKETING DAILY. The national 30-second TV ad is "paralleling the values that drove Lin from anonymity to stardom with Volvo's own journey.” The company said that the commercial, called "The Unexpected Ones," is “airing nationally” on channels including ESPN and ESPN2 and will air in primetime. The ad shows Lin “taking a right when everyone else takes a left, intended as a metaphor for his own circuitous route to the NBA.” Lin then “leaves a celebrity event in a red Volvo XC60, standing out in a line of black limos.” He “first puts on the left turn indicator, then unexpectedly activates the right turn indicator instead and drives away from the crowd” (MEDIAPOST.com, 10/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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