World Series Game 7 Draws 15.2 Overnight NBA Kings Begin Arena Construction World Series Seen As Fitting Send-Off For Selig "Chevy Guy" Trends After WS MVP Presentation Second Vegas Arena Eyes NBA Team Churchill Downs Adding VIP Area For Owners EverBank Field Adds On New Seats For UF-UGA Cowboys, Omni To Build Hotel At Team's New HQ MLB Franchise Notes Facility Notes
Upcoming Conferences and Events
SBD/October 8, 2012/Facilities
Procter & Gamble Commits $2M To Reds Urban Youth Academy Set To Open In '15
Published October 8, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
ANNOUNCEMENT COMING TOMORROW: In Cincinnati, Dan Monk reports the Reds will announce P&G's expanded sponsorship with "new signs" at tomorrow night's Giants-Reds NLDS Game Three. Retail promos as part of the new five-year deal "will include a 'You Save. They Play' campaign in which donations will be made to the Urban Youth Academy when specific P&G brands are purchased." The campaign will be available at Kroger supermarkets "within a 150-mile radius of Cincinnati." Castellini said that the Reds "have been talking to P&G about expanding sponsorship ties since 2008." Monk notes several P&G brands "have signed mostly one-year deals with the team before now." The new deal comes with "permanent naming rights on the Urban Youth Academy project" (CINCINNATI BUSINESS COURIER, 10/5 issue).