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Procter & Gamble Commits $2M To Reds Urban Youth Academy Set To Open In '15
Published October 8, 2012
ANNOUNCEMENT COMING TOMORROW: In Cincinnati, Dan Monk reports the Reds will announce P&G's expanded sponsorship with "new signs" at tomorrow night's Giants-Reds NLDS Game Three. Retail promos as part of the new five-year deal "will include a 'You Save. They Play' campaign in which donations will be made to the Urban Youth Academy when specific P&G brands are purchased." The campaign will be available at Kroger supermarkets "within a 150-mile radius of Cincinnati." Castellini said that the Reds "have been talking to P&G about expanding sponsorship ties since 2008." Monk notes several P&G brands "have signed mostly one-year deals with the team before now." The new deal comes with "permanent naming rights on the Urban Youth Academy project" (CINCINNATI BUSINESS COURIER, 10/5 issue).