SBD/October 5, 2012/Media
The First Wives Club: Spouses Of Packers Players Star In New Show "The Better Half"
Published October 5, 2012
ONTO THE NEXT ONE: Lammi hopes to run 16 episodes of “The Better Half” in tandem with the NFL season. Should the Packers make the playoffs, the wives will not be expected to make a postseason encore. Lammi said, “Because so many wives are not living in Green Bay year-long, we plan on it pretty much ending at the end of December. So we’ll go through the remainder of this calendar year, and then we plan on starting up again next fall closer to when the season starts again.” He noted ratings for the show have been hard to gauge because of the small markets. “It’s a little bit tough to say in Wisconsin because you only get overnights in Milwaukee. So we’ll have sweeps coming up in November, and then we’ll have a better idea we think of what our true viewership levels are.” He also hopes to expand the reach of “The Better Half” outside the Wisconsin state border. “We thought about expanding for next season and seeing what kind of wider distribution we might be able to figure out,” Lammi said. He is making the foray into women television after debuting shows such as “One on One with Ryan Braun,” “Inside The Huddle” and “Green Bay Nation” through Lammi Sports Management.
THE FINAL SAY: Lammi said he wanted the Packers and the NFL “to be aware of the concept” during development, but since the show is not particularly about sports, he is not “looking to utilize logos or NFL Films footage.” He added, “We’re really looking at this as a separate project that the wives can feel good about telling their stories and sharing their experiences, rather than being really a true sports show. It’s really been a separate property from the Green Bay Packers.” A Packers spokesperson said that the team was contacted during development and made aware of the show, but the Packers have no involvement or input into the content aired. The team also is not able to track a spike in women’s sales nor interest through increased web traffic thus far.