SBD/October 5, 2012/Media

Final Ratings: Golf Channel Has Best Sept., Q3; "Broke" Scores For ESPN Films

Golf Channel saw its most-viewed September and most-viewed Q3 in the net’s history. This past quarter also marked the fourth consecutive quarter of record audience delivery for the net. September marked the seventh of nine months this year to reach record viewership, and the ninth of 11 months to be most-viewed dating back to November ’11. September’s audience was helped by the Ryder Cup, which averaged 5.5 million viewers last Sunday, up 30% from the last time the event was held in the U.S. That figure is the best for a Ryder Cup Sunday since 6.9 million viewers watched in ’99. Golf Chanel also scored its most-viewed documentary with “War By The Shore” on Sept. 25, which averaged 241,000 viewers (Golf Channel).

IF IT AIN’T BROKE: ESPN averaged a 1.7 U.S. rating and 2.7 million viewers for the premiere of “Broke” on Tuesday, marking the net’s second-best audience ever for a documentary. The top audience remains “The Fab Five,” which premiered on March 13, 2011. “Broke” was the first of ESPN’s “30 for 30” Vol. II. The top audience among the original “30 for 30” films was 2.5 million viewers for “Pony Excess,” which debuted on Dec. 11, 2010 (Austin Karp, THE DAILY).

MOST-VIEWED ESPN DOCUMENTARIES
PREMIERE FILM
RAT.
VIEWERS (000)
Sunday, March 13, 2011 "The Fab 5"
1.8
2,746
Tuesday, Oct. 02, 2012 "Broke"
1.7
2,700
Saturday, Dec. 11, 2010 "Pony Excess"
1.6
2,517
Saturday, Dec. 12, 2009 "The U"
1.6
2,368
Tuesday, Nov. 09, 2010 "The Best That Never Was"
1.5
2,229
       

EASTERN FRONT: YES Network averaged 733,000 viewers in N.Y. for the Red Sox-Yankees regular-season finale on Wednesday night, tying the same matchup on Sept. 1, 2011 as the net’s most-viewed program over the last two years despite competition from the Presidential debate. The record dates back to the Yankees-Red Sox season opener in ’10, which averaged 1.1 million viewers (YES).

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Sunday Night Football": Giants-Eagles
9/30
NBC
8:31-11:42pm
14.1
22,765
"NFL on Fox": Saints-Packers (87%)
9/30
Fox
4:15-7:30pm
13.4
22,300
"NFL on CBS": (single)
9/30
CBS
1:00-4:05pm
8.9
n/a
"NFL on Fox": (regional)
9/30
Fox
1:00-4:15pm
8.7
13,800
"Football Night in America"
9/30
NBC
7:30-8:15pm
5.0
7,932
Golf: Ryder Cup
9/30
NBC
12:00-6:30pm
3.8
5,500
NCAA Football:
Ohio State-Michigan State
9/29
ABC
3:30-7:00pm
3.3
4,975
Golf: Ryder Cup
9/29
NBC
9:00am-7:45pm
3.0
4,200
NCAA Football: Tennessee-Georgia
9/29
CBS
3:30-7:30pm
2.9
n/a
NCAA Football: Wisconsin-Nebraska
9/29
ABC
8:06-11:48pm
2.7
4,258
NCAA Football:
Texas-Oklahoma State
9/29
Fox
7:51-11:33pm
2.5
3,815
"The NFL Today"
9/30
CBS
12:00-1:00pm
2.3
n/a
MLB: (regional)
9/29
Fox
4:00-7:00pm
1.0
1,500
PBR 15/15 Bucking Battle
9/30
CBS
5:00-6:00pm
1.0
n/a
"College Football Today"
9/29
CBS
3:00-3:30pm
0.7
n/a
"College Football Confidential:
Arkansas"
9/29
CBS
1:00-2:00pm
0.4
n/a
"MLB 2012: Down the Stretch"
9/29
CBS
2:00-3:00pm
0.4
n/a
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football":
Packers-Seahawks
9/24
ESPN
8:30-11:58pm
10.3
16,167
"Thursday Night Football":
Browns-Ravens
9/27
NFLN
8:30-11:45pm
5.2
8,053
"Thursday Night Football Pregame"
9/27
NFLN
8:00-8:30pm
2.8
4,225
NASCAR Sprint Cup:
AAA 400 (Dover)
9/30
ESPN
2:00-5:31pm
2.2
3,581
NCAA Football: Ole Miss-Alabama
9/29
ESPN
9:21pm-12:42am
2.1
3,496
"Monday Night Countdown"
9/24
ESPN
6:30-8:30pm
1.9
2,887
NCAA Football: Stanford-Washington
9/27
ESPN
8:55pm-12:21am
1.4
2,116
"Sunday NFL Countdown"
9/30
ESPN
10:00am-1:00pm
1.4
2,029
Golf: Ryder Cup
9/28
ESPN
8:00am-7:30pm
1.5
1,985
NCAA Football:
South Carolina-Kentucky
9/29
ESPN2
7:09-10:20pm
1.2
1,874

 

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