NCAA South Regional Struggling To Sell Out Super Bowl 50 Logo To Be On All Fields Mayweather-Pacquiao Could Generate $400M Women's NCAA Tourney Attendance Down World Cup Doubleheader In Winnipeg Sold Out Portland's NCAA Tournament Attendance Low IndyCar, Group Working To Bring Race To Boston Brazil Emerges As Candidate To Host '17 Pro Bowl San Antonio MLB Games See Attendance Dip FIFA Sets '22 World Cup Final For December
Upcoming Conferences and Events
SBD/October 5, 2012/Events and Attractions
Sports Marketing Symposium: NASCAR Boosts Nationwide's Brand Recognition
Published October 5, 2012
In one of the commercials that began airing in July, Earnhardt briefly flashes Patrick’s supposed cell phone number onto the screen. Fans who called the number reached a recording of Patrick promoting Nationwide, and asking for examples of how she could have her revenge on Earnhardt for the prank. Hanley said the number received 54,000 calls and 18,000 voice messages. The group then filmed Patrick calling back a select number of stunned people and put the video onto the website. In the phone conversations, fans expressed their shock and disbelief that the NASCAR star was actually calling them. "People loved the engagement," Albrecht said. The discussion ended with a video of Patrick addressing the SBJ conference attendees, talking about the success of the campaign.