Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
Upcoming Conferences and Events
SBD/October 4, 2012/Marketing and Sponsorship
Cabrera Has Triple Crown, But Will An Increase In Marketing Deals Follow?
Published October 4, 2012
WHERE'S THE HYPE? USA TODAY’s Bob Nightengale writes Cabrera’s Triple Crown “still seemed lost in the dark ages,” as only “three national baseball writers were in attendance to document the event” last night. ESPN previously had announced it would cut from its Red Sox-Yankees telecast to the Tigers-Royals game for each of Cabrera's at-bats, but the net “did not cut in to Cabrera’s at-bats, sticking with live coverage of the New York Yankees’ chase for a division title” (USA TODAY, 10/4). YAHOO SPORTS’ Eric Adelson writes it is “unfortunate that Cabrera's lifetime achievement is drowning in the topics of the day.” Baseball people “spent Wednesday gossiping about the division races and a mascot race in Washington,” and the lack of interest is “perplexing, really.” Adelson: “There hasn't been around-the-clock coverage. Tim Tebow gets more attention. There are a few reasons for this.” Cabrera is “big and strong and because of that will never fully escape steroid questions, nor will any successful ballplayer these days.” Cabrera also “isn't the most beloved baseball player out there.” Adelson: “He is not glib, at least not in English, which most American baseball reporters speak exclusively. There have been revealing profiles about Cabrera, but he's mostly a mystery” (SPORTS.YAHOO.com, 10/3).