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Leagues and Governing Bodies

NBA Announces Return Of "NBA London Live" With Pistons-Knicks Game Set For London

The NBA today announced plans to return to London with its third regular-season game in Europe featuring Pistons-Knicks on Jan. 17 at The O2, which will mark the seventh NBA game played at the arena. "NBA London Live 2013" also will mark the eighth NBA game held internationally this coming season, including the seven preseason games played as part of "NBA Europe Live presented by BBVA" (NBA). The Raptors and Nets played the first two regular-season games in London in March '11. The league has "previously played 16 regular-season games abroad in Japan, Mexico and Britain" (REUTERS, 10/4).

FOREIGN RELATIONS
: SPORTSBUSINESS JOURNAL's John Lombardo reports after canceling its international preseason tour last year due to the lockout, the NBA "heads back overseas this week with a more aggressive marketing approach around its scheduled games in Europe, Mexico and China." League partners are using the preseason games "to roll out new or expanded promotions." Longtime NBA partner Sprite is using the tour to "promote its Uncontainable Game' sweepstakes, which will select fans to play at this season’s All-Star Game on teams led by Kobe Bryant and LeBron James." Germany-based SAP, which signed on with the NBA as a marketing partner this summer, will "begin its activation with hospitality and in-arena branding around the Berlin game and the games in China, while 2K Sports is using the games to launch 'NBA 2K13.'" A-B is using the China Games series to "launch promotions around its Harbin Beer brand as part of its expanded partnership with the NBA in China" (SPORTSBUSINESS JOURNAL, 10/1 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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