Technical Problem Causes Low Ratings For Spurs TV Nathan's Becomes Official Hot Dog Of MLB MLB Partners For League-Branded Diapers Ability To Live Stream Hawaii Football In Jeopardy Terrapin Beer Co. Will Brew Beer At SunTrust Park NCAA Tourney Viewership Up Over '16 Social Studies: NLL CMO Ashley Dabb Uecker Happy Remaining Brewers' Radio Announcer CBS/Turner Ratings Up For Elite 8 Games MLB Goes With Player-Focused Marketing Effort
SBD/October 2, 2012/Media
MLB Officially Announces Extensions With Fox, Turner; Deals Worth Total Of $6.8B
Published October 2, 2012
CHANGES TO WEEKEND SCHEDULE: MLB's regular-season weekend schedule also will see some changes. Fox will wind up with two national windows for its Saturday games: one at 4:00pm ET and one at 7:00pm. One of those windows will be available to an undetermined cable channel, which is expected to be an all-sports channel (Fox Sports One) rebranded from Speed. The number of Turner's Sunday afternoon games will be reduced from 26 to 13. The nets will not have to black out national games in local markets any more. As part of this deal, blackouts will be lifted on Fox game broadcasts. Fox' Saturday windows were previously blacked out for MLB Extra Innings and MLB.tv viewers. Those games will be available for out-of-market viewers beginning in '14.
TV EVERYWHERE RIGHTS: All the network partners also will pick up "TV Everywhere" rights, which allows them to stream their games to their websites. Turner picked up more online highlight rights, which it will use for Bleacher Report and its Team Stream app. Turner also picked up interactive TV rights.