SBD/October 2, 2012/Media
Atlantic 10 Signs Eight-Year Rights Deals With ESPN, CBS Sports Net, NBC Sports Net
Published October 2, 2012
The Atlantic 10 Conference has signed eight-year media rights deals with ESPN, CBS Sports Network and NBC Sports Network starting with the ‘13-14 season. Financial terms were not disclosed. Bevilacqua Helfant Ventures represented the A-10. The conference keeps a significant amount of digital and sponsorship rights, which it plans to use or sell separately. Under the new deals, the A-10 will double the number of national games it will have to 96 men's and women's basketball games (73 men's and 23 women's). ESPN will carry at least 15 games on one of its networks, including the championship games for both the men's and women's basketball tournaments. CBSSN will carry at least 27 games including the semifinals of both tournaments. The conference's newest partner, NBCSN, will have at least 25 games, including the quarterfinals of those tournaments. NBC Sports Group's RSNs will have rights to several games, too. Though the deal does not take effect until the ‘13-14 season, NBCSN picks up a six-game package for the ‘12-13 season.
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