SBD/October 2, 2012/Marketing and Sponsorship

Derek Jeter Tops MLB's Most Popular Jersey List Based On Sales Since All-Star Break

Yankees SS Derek Jeter tops the list of MLB’s most-popular jerseys based on sales of Majestic jerseys since the ’12 All-Star break. Six players made the top 10 after not appearing in the top 20 on the ’11 calendar-year list released in March of this year. The chart below lists the 20 most popular jerseys (MLB).

MLB MOST-POPULAR JERSEYS SINCE ALL-STAR BREAK
RK
NAME
RK
NAME
1
Yankees SS Derek Jeter
11
Dodgers CF Matt Kemp
2
Rangers LF Josh Hamilton
12
Cardinals 3B David Freese
3
Yankees RF Ichiro Suzuki
13
Reds 1B Joey Votto
4
Nationals RF Bryce Harper
14
Rangers 2B Ian Kinsler
5
Angels CF Mike Trout
15
Tigers 1B Prince Fielder
6
Pirates CF Andrew McCutchen
16
Blue Jays RF Jose Bautista
7
Rangers P Yu Darvish
17
Giants C Buster Posey
8
Braves 3B Chipper Jones
18
Cardinals C Yadier Molina
9
Tigers P Justin Verlander
19
Tigers 3B Miguel Cabrera
10
Yankees 2B Robinson Cano
20
Blue Jays 3B Brett Lawrie

MISSING IN ACTION: ESPN.com’s Darren Rovell wrote if there is “anything that stands out on the list, it's that buying jerseys of pitchers doesn't seem to be in vogue, with Darvish and Verlander the only pitchers in the top 20.” Being in a large market “can help jersey sales, but not if the team itself doesn't perform.” Rovell wrote the Red Sox, Cubs and Mets were “noticeably absent from the list.” The Orioles “had no players on the list despite playing their way into their first playoff appearance since 1997” (ESPN.com, 10/1).
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