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Identity Change: Astros To Unveil New Logo, Uniforms On Nov. 2

The Astros yesterday said they will unveil the club's new logo, color schemes, uniforms and mascot on Nov. 2, a day after the scheduled end of the World Series should it go the full seven games. The club's rebranding under Owner Jim Crane has been long planned and is prompted in part by Houston's pending move to the AL beginning next season. The unveiling will be a free public event at Minute Maid Park in which both dugouts will be converted for the evening into merchandise stands selling the new gear (Eric Fisher, SportsBusiness Journal). MLB.com’s Brian McTaggart reported fans “will be able to interact on the field with Astros personnel” before the program begins at 6:00pm CT. Several players, including Ps Lucas Harrell, Jordan Lyles, Justin Maxwell and 2B Jose Altuve, will be introduced for a fashion show of the new uniforms, at which point the “club's new identity will be revealed” (MLB.com, 10/1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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