SBD/October 2, 2012/Franchises

Identity Change: Astros To Unveil New Logo, Uniforms On Nov. 2

Crane's rebranding goes along with the Astros' proposed move to the AL in '13
The Astros yesterday said they will unveil the club's new logo, color schemes, uniforms and mascot on Nov. 2, a day after the scheduled end of the World Series should it go the full seven games. The club's rebranding under Owner Jim Crane has been long planned and is prompted in part by Houston's pending move to the AL beginning next season. The unveiling will be a free public event at Minute Maid Park in which both dugouts will be converted for the evening into merchandise stands selling the new gear (Eric Fisher, SportsBusiness Journal).’s Brian McTaggart reported fans “will be able to interact on the field with Astros personnel” before the program begins at 6:00pm CT. Several players, including Ps Lucas Harrell, Jordan Lyles, Justin Maxwell and 2B Jose Altuve, will be introduced for a fashion show of the new uniforms, at which point the “club's new identity will be revealed” (, 10/1).
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