MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories NBC Adds Jeff Burton As NASCAR Analyst MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson SB XLVIII To Be Most Expensive Ever Stewart To Grace NASCAR Video Game Cover Attendance Drops For Bills In Toronto Series Talladega Reducing Capacity To 80,000
SBD/October 2, 2012/Events and Attractions
Phoenix Int'l Raceway To Be First U.S. Track To Host NASCAR Mexico Series Race
Published October 2, 2012
PART OF THE PLAN: NASCAR VP/Regional & Touring Series George Silbermann said that the race “further develops a vision” by Chair & CEO Brian France to “offer racing that appeals to U.S. Latinos.” Silbermann yesterday said, “Mexico has a long and rich motorsports heritage but not necessarily in stock car racing. The whole Mexican motorsports culture has followed either open-wheel racing or sports car racing. Brian made it very clear that a strategic goal of his was to reach a growing fan base and connect with Mexican-American fans here in the states.” The AP’s Jenna Fryer noted the race at PIR is “a one-year agreement, per NASCAR guidelines.” But Silbermann said that it is “part of a long-term plan for NASCAR.” Silbermann: "From a business standpoint, a lot of the series sponsors and partners see the value of a race in the U.S., and everyone sees the value in building the sport among Spanish speaking audiences" (AP, 10/1).