NASCAR Struggles With Last-Minute Ticket Buyers Blackmun, USOC Headline '13 SBA Winners Sports Business Award Winners React Twitter Responds To SBAs Oral-B Inks Deal With Ryan Newman McNair Key In Houston Super Bowl Bid Danica Shoots Go Daddy Spot In Charlotte Gym Stadium Kept South Florida From Getting SB Super Bowls L, LI Go To Santa Clara, Houston Indy, Altanta, New England Eye Future Super Bowls
Upcoming Conferences and Events
SBD/October 2, 2012/Events and Attractions
Phoenix Int'l Raceway To Be First U.S. Track To Host NASCAR Mexico Series Race
Published October 2, 2012
PART OF THE PLAN: NASCAR VP/Regional & Touring Series George Silbermann said that the race “further develops a vision” by Chair & CEO Brian France to “offer racing that appeals to U.S. Latinos.” Silbermann yesterday said, “Mexico has a long and rich motorsports heritage but not necessarily in stock car racing. The whole Mexican motorsports culture has followed either open-wheel racing or sports car racing. Brian made it very clear that a strategic goal of his was to reach a growing fan base and connect with Mexican-American fans here in the states.” The AP’s Jenna Fryer noted the race at PIR is “a one-year agreement, per NASCAR guidelines.” But Silbermann said that it is “part of a long-term plan for NASCAR.” Silbermann: "From a business standpoint, a lot of the series sponsors and partners see the value of a race in the U.S., and everyone sees the value in building the sport among Spanish speaking audiences" (AP, 10/1).