SBD/October 1, 2012/Research and Ratings

Overnight Ratings: ABC's Ohio State-Michigan State Tops Weekend College Football

ABC led all college football telecasts over the weekend with a 3.6 overnight Nielsen rating for the Ohio State-Michigan game in the 3:30pm ET window. CBS’ 3:30pm Tennessee-Georgia and Fox’ Texas-Oklahoma State in primetime both got a 2.8 overnight, while ABC’s Wisconsin-Nebraska in primetime got a 2.6 overnight. ESPN’s Ole Miss-Alabama game in the late primetime window was cable TV’s best CFB game of the weekend with a 1.9 overnight, beating out the Florida State-South Florida matchup on ESPN earlier in the night.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
NCAA Football: Ohio State-Michigan State
9/29
ABC
3:30-7:00pm
3.6
NCAA Football: Wisconsin-Nebraska
9/29
ABC
8:00-11:30pm
2.6
"College Football Confidential: Arkansas"
9/29
CBS
1:00-2:00pm
0.4
"MLB 2012: Down the Stretch"
9/29
CBS
2:00-3:00pm
0.4
"College Football Today"
9/29
CBS
3:00-3:30pm
0.8
NCAA Football: Tennessee-Georgia
9/29
CBS
3:30-7:30pm
2.8
MLB: (regional)
9/29
Fox
4:00-7:00pm
1.1
NCAA Football: Texas-Oklahoma State
9/29
Fox
7:45-11:30pm
2.8
Golf: Ryder Cup
9/29
NBC
9:00am-7:45pm
3.2
"The NFL Today"
9/30
CBS
12:00-1:00pm
2.4
"NFL on CBS": (single)
9/30
CBS
1:00-4:05pm
10.4
PBR 15/15 Bucking Battle
9/30
CBS
5:00-6:00pm
1.2
"Fox NFL Sunday"
9/30
Fox
12:00-1:00pm
3.2
"NFL on Fox": (regional)
9/30
Fox
1:00-4:15pm
9.8
"NFL on Fox": Saints-Packers (87%)
9/30
Fox
4:15-7:30pm
14.9
Golf: Ryder Cup
9/30
NBC
12:00-6:30pm
4.1
"Football Night in America"
9/30
NBC
7:30-8:15pm
5.1
"Sunday Night Football": Giants-Eagles
9/30
NBC
8:30-11:30pm
15.6

 

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