SBD/October 1, 2012/Research and Ratings

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  • Overnight Ratings: ABC's Ohio State-Michigan State Tops Weekend College Football

    By Austin Karp, Assistant Managing Editor

    ABC led all college football telecasts over the weekend with a 3.6 overnight Nielsen rating for the Ohio State-Michigan game in the 3:30pm ET window. CBS’ 3:30pm Tennessee-Georgia and Fox’ Texas-Oklahoma State in primetime both got a 2.8 overnight, while ABC’s Wisconsin-Nebraska in primetime got a 2.6 overnight. ESPN’s Ole Miss-Alabama game in the late primetime window was cable TV’s best CFB game of the weekend with a 1.9 overnight, beating out the Florida State-South Florida matchup on ESPN earlier in the night.

    The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    NCAA Football: Ohio State-Michigan State
    9/29
    ABC
    3:30-7:00pm
    3.6
    NCAA Football: Wisconsin-Nebraska
    9/29
    ABC
    8:00-11:30pm
    2.6
    "College Football Confidential: Arkansas"
    9/29
    CBS
    1:00-2:00pm
    0.4
    "MLB 2012: Down the Stretch"
    9/29
    CBS
    2:00-3:00pm
    0.4
    "College Football Today"
    9/29
    CBS
    3:00-3:30pm
    0.8
    NCAA Football: Tennessee-Georgia
    9/29
    CBS
    3:30-7:30pm
    2.8
    MLB: (regional)
    9/29
    Fox
    4:00-7:00pm
    1.1
    NCAA Football: Texas-Oklahoma State
    9/29
    Fox
    7:45-11:30pm
    2.8
    Golf: Ryder Cup
    9/29
    NBC
    9:00am-7:45pm
    3.2
    "The NFL Today"
    9/30
    CBS
    12:00-1:00pm
    2.4
    "NFL on CBS": (single)
    9/30
    CBS
    1:00-4:05pm
    10.4
    PBR 15/15 Bucking Battle
    9/30
    CBS
    5:00-6:00pm
    1.2
    "Fox NFL Sunday"
    9/30
    Fox
    12:00-1:00pm
    3.2
    "NFL on Fox": (regional)
    9/30
    Fox
    1:00-4:15pm
    9.8
    "NFL on Fox": Saints-Packers (87%)
    9/30
    Fox
    4:15-7:30pm
    14.9
    Golf: Ryder Cup
    9/30
    NBC
    12:00-6:30pm
    4.1
    "Football Night in America"
    9/30
    NBC
    7:30-8:15pm
    5.1
    "Sunday Night Football": Giants-Eagles
    9/30
    NBC
    8:30-11:30pm
    15.6

     

    Print | Tags: Research and Ratings, Nielsen Media Research
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