Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/October 1, 2012/Research and RatingsPrint All
ABC led all college football telecasts over the weekend with a 3.6 overnight Nielsen rating for the Ohio State-Michigan game in the 3:30pm ET window. CBS’ 3:30pm Tennessee-Georgia and Fox’ Texas-Oklahoma State in primetime both got a 2.8 overnight, while ABC’s Wisconsin-Nebraska in primetime got a 2.6 overnight. ESPN’s Ole Miss-Alabama game in the late primetime window was cable TV’s best CFB game of the weekend with a 1.9 overnight, beating out the Florida State-South Florida matchup on ESPN earlier in the night.
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. NCAA Football: Ohio State-Michigan State9/29ABC3:30-7:00pm3.6 NCAA Football: Wisconsin-Nebraska9/29ABC8:00-11:30pm2.6 "College Football Confidential: Arkansas"9/29CBS1:00-2:00pm0.4 "MLB 2012: Down the Stretch"9/29CBS2:00-3:00pm0.4 "College Football Today"9/29CBS3:00-3:30pm0.8 NCAA Football: Tennessee-Georgia9/29CBS3:30-7:30pm2.8 MLB: (regional)9/29Fox4:00-7:00pm1.1 NCAA Football: Texas-Oklahoma State9/29Fox7:45-11:30pm2.8 Golf: Ryder Cup9/29NBC9:00am-7:45pm3.2 "The NFL Today"9/30CBS12:00-1:00pm2.4 "NFL on CBS": (single)9/30CBS1:00-4:05pm10.4 PBR 15/15 Bucking Battle9/30CBS5:00-6:00pm1.2 "Fox NFL Sunday"9/30Fox12:00-1:00pm3.2 "NFL on Fox": (regional)9/30Fox1:00-4:15pm9.8 "NFL on Fox": Saints-Packers (87%)9/30Fox4:15-7:30pm14.9 Golf: Ryder Cup9/30NBC12:00-6:30pm4.1 "Football Night in America"9/30NBC7:30-8:15pm5.1 "Sunday Night Football": Giants-Eagles9/30NBC8:30-11:30pm15.6