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SBD/October 1, 2012/Marketing and Sponsorship
Alternate Uniforms Proving Profitable For Nebraska, Adidas
Published October 1, 2012
IRISH EYES ARE CRYING: ESPN’s Chris Fowler noted Notre Dame will "make a fashion statement” against the Univ. of Miami this Saturday, as the team will wear helmets with the “nice shiny gold on one side and then a special surprise on the other side. ... You got the brand-new updated leprechaun logo." Players are excited about the new helmets, but a "lot of the traditional Notre Dame fans are very stirred up that you’ve messed with the Golden Dome.” Notre Dame coach Brian Kelly said, “Our players, our recruits, they all love the look and we do it one time a year. It’s not something that we do every week. We do it in this Shamrock Series so we make sure that everybody identifies this one game with our opportunity to appeal to the young kids that we’re recruiting. If you didn’t like what we had last year, you’re definitely not going to like it this year. We’ve just resigned to the fact that we’ll have one game a year where we try to appeal to the younger audience” (“College GameDay,” ESPN, 9/29).
BUCKING UP: In Columbus, Jacob Kanclerz reported Ohio State Univ. football jersey sales are "starting to recover," and coach Urban Meyer is "a big draw, too." Columbus-based retail store College Traditions Owner Kelly Dawes said, "The Urban shirts are flying. We're selling a ton of Urban shirts -- more than jerseys." She added that jersey sales are "twice as good as they were last year at this time" (COLUMBUS DISPATCH, 9/30).