SBD/October 1, 2012/Marketing and Sponsorship

Cabrera Stands To Profit From Winning First Triple Crown Since '67

Cabrera has the 19th-best-selling jersey in MLB since the All-Star Break
Tigers 3B Miguel Cabrera will have “plenty of opportunity to cash in” if he can become the first Triple Crown winner since ’67, according to Darren Rovell of ESPN.com. MLB and the MLBPA have “already talked with licensees to produce gear should Cabrera accomplish the feat.” Memorabilia company Tri-Star Productions VP Bobby Mintz said Cabrera could make “six figures” from an autograph deal. Despite Cabrera’s success, MLB records show he has “only the 19th-best-selling jersey in the league since the All-Star break” even with his “online jersey sales doubling year over year." The Marketing Arm Senior VP Bill Glenn said of the Triple Crown possibility, "Certainly it helps marketability, but it's not likely to turn him into a Peyton Manning-like endorser." The Davie-Brown Index, a polling service owned by The Marketing Arm, “reveals that Cabrera is more well-known than” baseball HOFer Dave Winfield, Braves 3B Chipper Jones, Heat G Ray Allen, Phillies P Cliff Lee and Chargers QB Philip Rivers (ESPN.com, 9/29).
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