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SBD/September 28, 2012/Marketing and Sponsorship
Huge Crowds Expected To Go Through Ryder Cup Merchandise Shop At Medinah
Published September 28, 2012
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HOSPITALITY SALES STRONG: The PGA has enjoyed similar success with hospitality sales. Ryder Cup Tournament Exec Dir Michael Belot’s team sold 76 chalets, with prices ranging from $235,000 for 50 people up to a reported $1M for 150 people. The original plan called for 53 chalets, but sales went so well that the PGA kept building and selling them. Most of the chalets line both sides of the 18th hole, with others at holes 1, 2 and 15. Additional hospitality packages in the clubhouse begin at $150,000 for 30 people and go up to $450,000 for 125 people. The chalets at the 15th hole were not part of the original build-out, but they have become some of the most popular because of their location on the drivable par-4. In fact, many of the PGA’s partners -- including Omega and American Express -- elected to put their hospitality on the 15th because of the drama expected on the hole, which is guarded by water down the right side. The PGA does not disclose its sales numbers, but many industry veterans at the Ryder Cup said sales would probably approach $50M for the chalets, clubhouse rooms, individual hospitality clubs, viewing suites and corporate tables.