Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market LeBron's Power Seeps Into Non-Sports Entertainment Maddux Pranks Bryant For Red Bull Video Marketplace Roundup NBPA, Players Look To Profit Off Images Apparel Stores Extending Warriors' Local Reach P.J. Fleck Buys Rights To "Row The Boat" Turner Sports Sells Out NBA ASG Ad Spots Rutgers' Adidas Contract Worth More Than $11M
SBD/September 28, 2012/Marketing and Sponsorship
Published September 28, 2012
GREATER THAN PROFITS: CRAIN’S CHICAGO BUSINESS’ Meribah Knight notes startup sports drink Greater Than is “generating nearly $1 million in annual revenue, double from a year ago, and shipping 30,000 containers, which retail for $1.99 to $2.50 for a 20-ounce bottle, per month.” However, the drink’s creators, Mark and Jon Sider, have “yet to turn a profit.” The brothers “rely on guerrilla marketing to spread the brand name.” In October, the company “plans to launch a web ad featuring” former NBAer Brian Scalabrine (CRAIN’S CHICAGO BUSINESS, 9/22 issue).
ROUNDUP: Nike announced Bobcats Fs Michael Kidd-Gilchrist and Jeff Taylor, Celtics F Jared Sullinger and Suns G Kendall Marshall have signed multiyear deals with Jordan Brand (Nike)....The Hockey East conference announced a partnership with Front Row Marketing for exclusive sales rights for its men’s and women’s hockey championships (Hockey East).