Key Biscayne Tennis Tourney Renamed Joe Gibbs Racing Makes Edwards Signing Official Notre Dame Unveils Shamrock Series Uniforms LLWS Merchandise Flying Off Shelves In Philly Marketplace Roundup CBS Signs Presenting Partners For NFL Thursdays NBA Ends Ban On Fantasy Game Sponsorships Jags' Bortles To Endorse Local Car Dealership Rory, Tiger Promote New Nike Irons On "Tonight Show" Newton, Manning Star In New Gatorade Ads
Upcoming Conferences and Events
SBD/September 28, 2012/Marketing and Sponsorship
Published September 28, 2012
GREATER THAN PROFITS: CRAIN’S CHICAGO BUSINESS’ Meribah Knight notes startup sports drink Greater Than is “generating nearly $1 million in annual revenue, double from a year ago, and shipping 30,000 containers, which retail for $1.99 to $2.50 for a 20-ounce bottle, per month.” However, the drink’s creators, Mark and Jon Sider, have “yet to turn a profit.” The brothers “rely on guerrilla marketing to spread the brand name.” In October, the company “plans to launch a web ad featuring” former NBAer Brian Scalabrine (CRAIN’S CHICAGO BUSINESS, 9/22 issue).
ROUNDUP: Nike announced Bobcats Fs Michael Kidd-Gilchrist and Jeff Taylor, Celtics F Jared Sullinger and Suns G Kendall Marshall have signed multiyear deals with Jordan Brand (Nike)....The Hockey East conference announced a partnership with Front Row Marketing for exclusive sales rights for its men’s and women’s hockey championships (Hockey East).