Fifth Third Bank Signs Deal With Daytona Int'l NYC FC Signs Beverage, Snacks Deal With PepsiCo Tennessee Ready For Nike Transition Jeff Gordon Once Again Gets Rainbow Paint Astros' Correa Moving Merchandise Morgan Could Cash In With U.S. WC Win Marketplace Roundup Hyundai Signs Four-Year Deal As NFL Auto Sponsor Women's Fashion In Spotlight At Wimbledon Scotiabank Threatens To Pull CONCACAF Sponsorship
SBD/September 28, 2012/Marketing and Sponsorship
Published September 28, 2012
GREATER THAN PROFITS: CRAIN’S CHICAGO BUSINESS’ Meribah Knight notes startup sports drink Greater Than is “generating nearly $1 million in annual revenue, double from a year ago, and shipping 30,000 containers, which retail for $1.99 to $2.50 for a 20-ounce bottle, per month.” However, the drink’s creators, Mark and Jon Sider, have “yet to turn a profit.” The brothers “rely on guerrilla marketing to spread the brand name.” In October, the company “plans to launch a web ad featuring” former NBAer Brian Scalabrine (CRAIN’S CHICAGO BUSINESS, 9/22 issue).
ROUNDUP: Nike announced Bobcats Fs Michael Kidd-Gilchrist and Jeff Taylor, Celtics F Jared Sullinger and Suns G Kendall Marshall have signed multiyear deals with Jordan Brand (Nike)....The Hockey East conference announced a partnership with Front Row Marketing for exclusive sales rights for its men’s and women’s hockey championships (Hockey East).