Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/September 28, 2012/Marketing and Sponsorship
Published September 28, 2012
GREATER THAN PROFITS: CRAIN’S CHICAGO BUSINESS’ Meribah Knight notes startup sports drink Greater Than is “generating nearly $1 million in annual revenue, double from a year ago, and shipping 30,000 containers, which retail for $1.99 to $2.50 for a 20-ounce bottle, per month.” However, the drink’s creators, Mark and Jon Sider, have “yet to turn a profit.” The brothers “rely on guerrilla marketing to spread the brand name.” In October, the company “plans to launch a web ad featuring” former NBAer Brian Scalabrine (CRAIN’S CHICAGO BUSINESS, 9/22 issue).
ROUNDUP: Nike announced Bobcats Fs Michael Kidd-Gilchrist and Jeff Taylor, Celtics F Jared Sullinger and Suns G Kendall Marshall have signed multiyear deals with Jordan Brand (Nike)....The Hockey East conference announced a partnership with Front Row Marketing for exclusive sales rights for its men’s and women’s hockey championships (Hockey East).