Preparations For Tokyo Games Begin In Earnest Golf In Rio Draws Widespread Acclaim Lochte Likely To Face Punishment From USOC Rio Controversy Could Follow Bentz, Conger NBC Called Out For Buying Lochte's Story Media Buyers OK With NBC Ratings Shortfall Team USA Dominates Rio Medal Standings Bach Has No Regrets About Rio Tokyo Offers Glimpse Of Its Plans For Games Workforce, Facilities To Be Reduced For Paralympics
SBD/September 25, 2012/Olympics
USOC Calls For Support From Federal Government With Potential Olympics Bids
Published September 25, 2012
NEEDING THE DOUGH: SPORTSBUSINESS JOURNAL’s Tripp Mickle notes the USOC is “hoping to double its Olympic-year fundraising haul” in an effort to “increase revenue over the next four years.” Blackmun said that fundraising is the “area where the organization has the most room for improvement.” The USOC increased its fundraising “from $28.9 million during the 2005-08 quadrennium to $50.7 million during the 2009-12 quadrennium.” Blackmun has “set a goal of increasing fundraising to $50 million in 2016, more than doubling the $17 million the organization raised this year and bringing its fundraising total to more than $75 million.” He said,“That’s a huge jump for us. The only way to raise that money is to ramp up the program, and that will take time” (SPORTSBUSINESS JOURNAL, 9/24 issue).