A-B InBev Latest To End USOC Sponsorship TD Ameritrade Not Returning As USOC Sponsor L.A. City Council Signs MOU With LA 2024 LA 2024 Envisions Using Two Stadiums For Cermonies IOC Says No Deadline On NHL/Oly Participation USOC Will Not Host '28 If L.A. Loses '24 Bid Study Shows '24 Games Would Give L.A. $11.2B Boost Nick Symmonds To Retire From Track & Field L.A. Using Rose Parade Float To Promote Games Bid Citi Ending USOC Sponsorship After Five Years
SBD/September 25, 2012/Olympics
USOC Calls For Support From Federal Government With Potential Olympics Bids
Published September 25, 2012
NEEDING THE DOUGH: SPORTSBUSINESS JOURNAL’s Tripp Mickle notes the USOC is “hoping to double its Olympic-year fundraising haul” in an effort to “increase revenue over the next four years.” Blackmun said that fundraising is the “area where the organization has the most room for improvement.” The USOC increased its fundraising “from $28.9 million during the 2005-08 quadrennium to $50.7 million during the 2009-12 quadrennium.” Blackmun has “set a goal of increasing fundraising to $50 million in 2016, more than doubling the $17 million the organization raised this year and bringing its fundraising total to more than $75 million.” He said,“That’s a huge jump for us. The only way to raise that money is to ramp up the program, and that will take time” (SPORTSBUSINESS JOURNAL, 9/24 issue).