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SBD/September 24, 2012/Media
NFL Network's Debut On Time Warner Cable Slowed By Technical Issues In Some Areas
Published September 24, 2012
PLANTING SEEDS: FORBES.com's Mike Ozanian wrote the average monthly affiliate fee of $0.95 per subscriber NFL Network generates is "chump change" compared with what the TWC deal will "make it easier for the NFL to do: auction its slate of 13 Thursday night games to another network." SportsCorp President Marc Ganis "believes given the value of NFL football to broadcasters, such an auction could generate $1 billion a year for the league." Ganis said, “Once they make the NFL Network a destination for Thursday night viewers, which they have been gradually doing, the asset will have enormous value the league can either monetize by auctioning the games, or maintain ownership and continue to build the equity value of the network" (FORBES.com, 9/21). However, in L.A., Joe Flint wrote it is "unclear how committed" the NFL is to keeping the additional games "on its channel." Sources indicated that there is "no official contract between the league and the network," which suggests that an additional package of games "could be removed and sold to another network in the future" (LATIMES.com, 9/21).