Omega Launching Charitable Projects In Rio Nike Signs Shoe Deals With Towns, Russell Rousey Getting Notice From Young Adults Marketplace Roundup Adidas Reportedly Courting James Harden DraftKings Now Partners With 27 MLB Clubs NU Stops Selling Jerseys With Players' Numbers Nike Preserves Converse's Original Look Marketplace Roundup Arizona State Debuts New Adidas FB Uniforms
SBD/September 21, 2012/Marketing and Sponsorship
Cowabunga, Dude! Gordon To Sport "Teenage Mutant Ninja Turtles" Paint Job In Charlotte
Published September 21, 2012
RISKY BUSINESS: SI.com’s Cary Estes wrote the "bigger obstacle” in the potential return of suspended NASCAR driver A.J. Allmendinger may not be finding a team but "convincing sponsors to financially support a car driven by Allmendinger.” Most sponsors "flee from controversy,” and Allmendinger's on-track record “certainly does not help his cause -- he is winless in 169 Sprint Cup starts.” Sponsors “might forgive a mistake made by an established winner, but they have no desire to attach their name to a tainted driver who has yet to prove he is worth the gamble” (SI.com, 9/20).