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SBD/September 21, 2012/Marketing and Sponsorship
Cowabunga, Dude! Gordon To Sport "Teenage Mutant Ninja Turtles" Paint Job In Charlotte
Published September 21, 2012
RISKY BUSINESS: SI.com’s Cary Estes wrote the "bigger obstacle” in the potential return of suspended NASCAR driver A.J. Allmendinger may not be finding a team but "convincing sponsors to financially support a car driven by Allmendinger.” Most sponsors "flee from controversy,” and Allmendinger's on-track record “certainly does not help his cause -- he is winless in 169 Sprint Cup starts.” Sponsors “might forgive a mistake made by an established winner, but they have no desire to attach their name to a tainted driver who has yet to prove he is worth the gamble” (SI.com, 9/20).