Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads Marketplace Roundup Nature's Bakery Intends To Countersue SHR New NBA Jersey Deals Could Signal Changing Market LeBron's Power Seeps Into Non-Sports Entertainment Maddux Pranks Bryant For Red Bull Video Marketplace Roundup
SBD/September 21, 2012/Marketing and Sponsorship
Cowabunga, Dude! Gordon To Sport "Teenage Mutant Ninja Turtles" Paint Job In Charlotte
Published September 21, 2012
RISKY BUSINESS: SI.com’s Cary Estes wrote the "bigger obstacle” in the potential return of suspended NASCAR driver A.J. Allmendinger may not be finding a team but "convincing sponsors to financially support a car driven by Allmendinger.” Most sponsors "flee from controversy,” and Allmendinger's on-track record “certainly does not help his cause -- he is winless in 169 Sprint Cup starts.” Sponsors “might forgive a mistake made by an established winner, but they have no desire to attach their name to a tainted driver who has yet to prove he is worth the gamble” (SI.com, 9/20).