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AHL Crunch Change Marketing Approach, As A Model Replaces Players On Billboards
Published September 21, 2012
LOCKOUT A MIXED BLESSING FOR AHL: ESPN.com's Pierre LeBrun noted the NHL lockout is a "mixed blessing" for the AHL, but the league is "ready to step up if called upon this fall." The league has a "chance to own the stage while the big show is in a labor impasse," which has historically been a "boost to the AHL." However, the AHL and NHL are "solid partners." Attendance rose 6.5% from '03-04 to '04-05 for the AHL; both the "average and overall attendance figures are still the highest ever." A similar pattern "can be expected if an NHL lockout drags into the fall and winter." With "social media and new media platforms, who knows how much more the AHL can gain." But AHL President & CEO David Andrews said, "While we might see a short-term gain for a month or two months or whatever the period of time is, ultimately we all get floated by the success of the National Hockey League" (ESPN.com, 9/19).