Team USA To Don "Breezy" Ralph Lauren Outfits DirecTV Brings Back Peyton Manning For Campaign Roger Goodell Enjoys High Level Of Job Security Coca-Cola Going Big On Social Media Around Rio NFL Still Wants To Talk To Players In PED Report Kyrie Irving Continues Expansion Of Personal Brand Marketplace Roundup IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction Cowboys Will Be Fined Under NFL Policy
SBD/September 20, 2012/Marketing and Sponsorship
Seahawks QB Russell Wilson Stars In New Levi's TV Spot "Go Forth"
Published September 20, 2012
THE LONG BALL: In DC, Sarah Kogod noted when Redskins long snapper Nick Sundberg “kept playing after breaking his arm during the Redskins’ season opener, he solidified his reputation as the toughest long snapper in the league.” Sundberg “decided to ride the wave,” and is now selling T-shirts. They can be found at Sundbergit.com and feature phrases such as, “One arm, no problem” and ”My long snapper is tougher than your long snapper” (WASHINGTONPOST.com, 9/17).
CAPPED OFF: In San Jose, Cam Inman reports 49ers QB Alex Smith will be fined $15,000 by the NFL if he wears an MLB Giants cap like the one he often wore "to last season's postgame news conferences.” The Giants cap “constitutes non-sponsored gear, and players must abide by the NFL's dress code before, during and after games ‘when visible to the stadium and television audience.’" Smith has “not worn his black Giants cap after either of the 49ers' two wins this season” (SAN JOSE MERCURY NEWS, 9/20).
STAYING HYDRATED: WAT-AAH!, a water line aimed at kids and teens, extended its partnership with Saints WR Marques Colston. Louisiana-based Rouses Supermarkets this month will unveil a limited-edition bottle of WAT-AAH! #12, with proceeds to benefit AMIkids (THE DAILY).