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Marketing and Sponsorship

Seahawks QB Russell Wilson Stars In New Levi's TV Spot "Go Forth"

Seahawks rookie QB Russell Wilson is appearing in a new Levi's TV ad entitled "Go Forth," in which he "talks about his life and journey," according to Nick Eaton of SEATTLEPI.com. Wilson "shares about the perseverance, perspective and purpose he learned from his father," who died the night he was picked in the '10 MLB draft. The ad will run on ESPN, ESPN2 and ABC "beginning now until the end of September," including during next week's Packers-Seahawks "MNF" game (SEATTLEPI.com, 9/19). NBCSPORTS.com's Rick Chandler wrote Levi’s has "found possibly the perfect spokesman" in Wilson. It is "rare that you see something sports related that’s as informative, inspiring and moving on television, let alone in a commercial" (NBCSPORTS.com, 9/19).

THE LONG BALL: In DC, Sarah Kogod noted when Redskins long snapper Nick Sundberg “kept playing after breaking his arm during the Redskins’ season opener, he solidified his reputation as the toughest long snapper in the league.” Sundberg “decided to ride the wave,” and is now selling T-shirts. They can be found at Sundbergit.com and feature phrases such as, “One arm, no problem” and ”My long snapper is tougher than your long snapper” (WASHINGTONPOST.com, 9/17).

CAPPED OFF: In San Jose, Cam Inman reports 49ers QB Alex Smith will be fined $15,000 by the NFL if he wears an MLB Giants cap like the one he often wore "to last season's postgame news conferences.” The Giants cap “constitutes non-sponsored gear, and players must abide by the NFL's dress code before, during and after games ‘when visible to the stadium and television audience.’" Smith has “not worn his black Giants cap after either of the 49ers' two wins this season” (SAN JOSE MERCURY NEWS, 9/20).

STAYING HYDRATED: WAT-AAH!, a water line aimed at kids and teens, extended its partnership with Saints WR Marques Colston. Louisiana-based Rouses Supermarkets this month will unveil a limited-edition bottle of WAT-AAH! #12, with proceeds to benefit AMIkids (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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