Seahawks Brand Still Has Room To Grow NFL, USA Football Teaching Moms About Game's Safety NBC Sells Out Of Super Bowl Ad Inventory Seahawks' Allen An "Unlikely Savior" In Seattle P&G Brings Back "Like A Girl" For Super Bowl Desert Dish: Super Bowl Parties Begin Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser
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SBD/September 20, 2012/Marketing and Sponsorship
Seahawks QB Russell Wilson Stars In New Levi's TV Spot "Go Forth"
Published September 20, 2012
THE LONG BALL: In DC, Sarah Kogod noted when Redskins long snapper Nick Sundberg “kept playing after breaking his arm during the Redskins’ season opener, he solidified his reputation as the toughest long snapper in the league.” Sundberg “decided to ride the wave,” and is now selling T-shirts. They can be found at Sundbergit.com and feature phrases such as, “One arm, no problem” and ”My long snapper is tougher than your long snapper” (WASHINGTONPOST.com, 9/17).
CAPPED OFF: In San Jose, Cam Inman reports 49ers QB Alex Smith will be fined $15,000 by the NFL if he wears an MLB Giants cap like the one he often wore "to last season's postgame news conferences.” The Giants cap “constitutes non-sponsored gear, and players must abide by the NFL's dress code before, during and after games ‘when visible to the stadium and television audience.’" Smith has “not worn his black Giants cap after either of the 49ers' two wins this season” (SAN JOSE MERCURY NEWS, 9/20).
STAYING HYDRATED: WAT-AAH!, a water line aimed at kids and teens, extended its partnership with Saints WR Marques Colston. Louisiana-based Rouses Supermarkets this month will unveil a limited-edition bottle of WAT-AAH! #12, with proceeds to benefit AMIkids (THE DAILY).