SBD/September 20, 2012/Marketing and Sponsorship

Mike Trout Signs First Major Sponsorship Deal With Beverage Brand BodyArmor

Trout reportedly will receive a small equity stake in BodyArmor as part of deal
Angels CF Mike Trout has "signed his first big national endorsement deal" with BodyArmor Superdrink, according to Darren Rovell of ESPN.com. Sources said that Trout will be paid and "also will receive a small equity stake in the upstart company, which is projected to hit $10 million in sales in its first year.” BodyArmor Nutrition co-Owner Mike Repole said that Trout “could appear on in-store point-of-purchase displays.” Rovell notes the sports drink brand, which “is targeted to the 15- to 30-year-old with an active lifestyle, has a growing stable of athletes endorsing its product” including Patriots TE Rob Gronkowski, Eagles RB LeSean McCoy and Giants DE Jason Pierre-Paul. In addition to his BodyArmor endorsement, Trout “wears Nike shoes and batting gloves and has a contract to wear a Rawlings glove.” He also recently signed a two-year extension of his autograph deal with Major League Alumni Marketing. Craig Landis, Trout's agent, said that Trout “uses Old Hickory Bats, wears a Phiten necklace and frequently wears Oakley sunglasses, but is not compensated by those companies.” Landis will “comb through endorsement proposals in the offseason, but says that he doesn't want to spend the offseason cluttering his client's schedule” (ESPN.com, 9/20).
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