SBD/September 20, 2012/Marketing and Sponsorship

TicketCity Bowl To Get New Title Sponsor Under Incoming Ownership Group

TicketCity is “no longer the title sponsor” of the bowl game played at the Cotton Bowl, according to Robert Wilonsky of the DALLAS MORNING NEWS. A release states that the game, which has been played twice, has “a new owner, and the new owner has other plans.” Fair Park Exec GM Daniel Huerta confirmed that there is “a new ownership group replacing Tom Starr’s Dallas Football Classic.” But Huerta “won’t say who the new group is, only that it's ‘a new nonprofit’ based in Dallas.” Huerta added that an official announcement will be made Oct. 4 “at noon on the steps of the Cotton Bowl.” Wilonsky reported the name of the “new umbrella organization [is] Heart of Dallas” and Conference USA Commissioner Britton Banowsky is “involved.” Huerta said that C-USA, the Big 12 and Big Ten “would still remain involved in the game” (, 9/18).
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